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AKQA Creatives Use Twitter to Console Injured SF Giants Catcher

A few folks at AKQA felt bad for San Francisco Giants catcher Buster Posey, whose season came to an end after a gruesome home plate collision back in May, so they decided to send their hometown hero some well-wishes. And since there’s no better way to show compassion than creating a Twitter profile, @Poseyscast was set up right after the player’s foot injury occurred and since its launch, has lured hundreds of people to “sign his cast” via tweet. The case study above explains it all and the end result of this effort was a physical card featuring the five best tweets that was mailed to Posey himself. Hope it helped somewhat.

Credits:

CD: Rudi Anggono

AD/CW: Katherine Fernandez/Greg Damiani

Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now!