In what should be big news, Al Kelly has been named chief creative officer of Euro RSCG. I think I might care a little bit more if I felt like this dude actually gave a shit about the industry. Kelly is what we like to call in this biz a “jumper”. He’s apparently worked at Goodby, Silverstein & Partners, Strawberry Frog, Fallon, AND Chiat (which we’ve reported on previously and is surprisingly NOT mentioned in the press release) all within the last couple of years. One question- why would you work at creative shops like those, only to sell out for Euro?! One answer…dolla dolla bills, yo. I bet he got paid a bundle.

According to Jeff Brooks, co-CEO of Euro RSCG New York, ”Al is a true 21st Century creative leader. He is a craftsman of big ideas and brand narratives, and is also deeply qualified to lead an agency in a digital age. He’s right in the sweet spot.”

Mmmhmm, riiight. I give it a month before this guy jumps ship and goes somewhere ridiculous to be CCO of the world at some shop like Tattoo Projects. LMAO. Let’s remember the good times, above.