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Alas, a Date with Flo is Only But a Dream

Another day, another ad starring Progressive’s perky pitchwoman Flo, who somehow worked her way up to “advertising’s greatest icon” status earlier this year–well, at least according to Entertainment Weekly readers. In this latest installment from Arnold Worldwide, Flo actually ventures outside her sterile Progressive warehouse confines and heads to the great outdoors to enjoy a lovely day with a lucky bloke. The pair go fishing, ride ATVs and idle away by the campfire until you realize the poor sap’s just dreaming and Flo’s just being her usual saleswoman self. Hey, at least the girl got some sun, if only in fantasy. Care to weigh in as to whether Flo’s still appealing (or ever was) or has she grown tiresome at this point? Credits after the jump.

Chief Creative Officer: Pete Favat
Group Creative Director:  David Register
Creative Directors: Josh Tetrault, Sean McBride
Art Director: Alyssa Wilson, Jim O’Brien
Copywriter: Peter Hughes, Sean McBride
Agency Producer: Karen Kenney
Group Account Director: Tom Guerin
Account Director: Trevor Nardini
VP Management Supervisor: Vallerie Bettini
Account Manager: Kelley Rogers
Director: Jeffery Fleisig
Production Company: Uber Content

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