Well, after hearing rumblings about Alexandre Mars and Publicis parting ways, we made some calls to the holding company, which revealed that the exec is not even in the agency’s global directory at this point. So, one can deduce that the exec, who’s spent the last six years as head of mobile at the holding company as well as CEO of its mobile marketing unit, Phonevalley, is no longer on the roster. Calls to Phonevalley itself were immediately answered by an automated message saying “your call cannot be completed as dialed” so what to make of all this? Is it even in existence at this point? Who knows, but in 2001, Mars founded Phonevalley, which was eventually bought up by Publicis Groupe in 2007 and expanded globally to China, India and Singapore a year later. We’ll let you know if we find out more.
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