TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Aloe Blacc, Mother NY Go Downtown with Tanqueray

Aloe Blacc‘s soulful R&B/hip-hop hybrid landed him an early bit fame when his track “I Need a Dollar” was featured as the theme song for HBO’s series How to Make it in America. And, with Tanqueray sponsoring the vocalist’s new music video for, “Tonight Downtown,” Blacc might finally break through to a mainstream audience, or at least those who like to drink their gin in smokey bars.

After winning Tanqueray from W+K back in December, Mother NY has done little for the brand in the vein of full-scale campaigns. But with a four-minute music video, an interactive version that lets users download “Tonight Downtown” and submit their own remixes, as well as a stylish new print campaign featuring actors Michael Pitt and Idris Elba and model/Jack White’s ex-wife Karen Elson (after the jump), it would seem that the agency has spent the last nine months ramping up a re-introduction to the Diageo brand using the slogan, “Tonight We Tanqueray.”

It’s a far cry from W+K’s “Resist Simple” campaign from two years ago, but will start-studded launch events be enough to make Tanqueray the gin of choice for young professionals ready for a night on the town?


 

Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now!