PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

Amalgamated Welcomes New CEO

Indie New York shop Amalgamated, which counts clients including Ben & Jerry’s, Coca-Cola, CarMax and MSG Networks,  has appointed Brian Martin as its new CEO. As a result, the dapper-looking chap will replace the agency’s founder and current CEO Charles Rosen, who is leaving the ad biz after 13 years and heading into the political sector. Meanwhile, Martin, who officially assumes his top title on September 1, will join an Amalgamated management team that includes CCO/partner and majority stakeholder Eric Silver, president/partner Fiona McBride and founding partner/CSO Doug Cameron.

During his 25-year advertising career, Martin has headed up biz dev at JWT New York, batting 66 percent in pitches and helping the agency win accounts including Pfizer, HSBC and JetBlue. After his JWT run, Martin founded his own management consultancy dubbed Source Martin.

 

 

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!