Indie New York shop Amalgamated, which counts clients including Ben & Jerry’s, Coca-Cola, CarMax and MSG Networks, has appointed Brian Martin as its new CEO. As a result, the dapper-looking chap will replace the agency’s founder and current CEO Charles Rosen, who is leaving the ad biz after 13 years and heading into the political sector. Meanwhile, Martin, who officially assumes his top title on September 1, will join an Amalgamated management team that includes CCO/partner and majority stakeholder Eric Silver, president/partner Fiona McBride and founding partner/CSO Doug Cameron.
During his 25-year advertising career, Martin has headed up biz dev at JWT New York, batting 66 percent in pitches and helping the agency win accounts including Pfizer, HSBC and JetBlue. After his JWT run, Martin founded his own management consultancy dubbed Source Martin.
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