An SUV Fit for a Snowman

A tipster tells us that GM “actually did something kinda funny” with the seasonal spot above for the GMC Acadia. Here, two snowmen (one of whom sounds like comedian Steven Wright) take a drive in the SUV and share a conversation though one of the Acadia’s features eventually has a harmful effect on Frosty. We’ll go with “cute” if nothing else.

More: “The New GM Ad: Poop”

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.