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ANA’s 2009 Multicultural Excellence Awards Nominees Are…

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There’s some debate going on about the relevance of multicultural awards. Whether it’s the work of the worker being awarded, singling out an outstanding campaign as a multicultural-success can be perceived as a negative thing. One argument is: why can’t all the work run in the same category, regardless of target market/whoever made it, and let’s judge that way.

This is an issue borne of the advertising industry’s evolutionary sluggishness. The challenge is figuring out how to recognize multicultural work/creators without diminishing their efforts at the same time. The awards recognize ANA member companies and other marketers for their multicultural campaigns that ran between May 2008 and April 2009. Here’s the finalists:

African American
McDonald’s Mom’s Trust, Burrell
Procter & Gamble’s My Black is Beautiful, Burrell Communications Grp
State Farm Insurance, Sanders/Wingo

Asian
Allstate Insurance, Kang & Lee Advertising
California Department of Public Health, APARTNERSHIP, INC.
JCPenney, interTrend Communications

Campaign with Significant Results
Chivas Regal 18, Santiago ROI
Johnson & Johnson &#151 AMBI, Spike DDB
McDonald’s, Burrell

Digital Media
Allstate Insurance, Lapiz
JCPenney, interTrend Communications
U.S. Army, Sensis

General Market Category
The Ad Council & Office of Women’s Health, Muse Communications
Microsoft, Crispin Porter & Bogusky
MillerCoors &#151 Miller High Life, Saatchi & Saatchi

Hispanic
Allstate Insurance, Lapiz
Comcast, Grupo Gallegos
UNICEF’s Tap Project, Casanova Pendrill

Radio
Comcast, Grupo Gallegos
McDonald’s McCafe, Burrell
Walmart, Lopez Negrete Communications

The ANA’s 11th Annual Multicultural Marketing & Diversity Conference. The event will run from October 4-6 at The Arizona Biltmore in Phoenix, AZ. More info, here.

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