If you’ve watched the telly in the last couple of months, perhaps you’ve seen an ad from Ancestry.com, which uses a leaf as an icon and lets folks know literally where they came from, for better or worse. Anyhow, the site, which has added more than seven billion records in 14 years, has picked San Francisco-based shop Duncan/Channon as its AOR. Duncan/Channon, which works with Esurance and just picked up the 1-800 Contacts biz just a couple a weeks ago, has been tapped to create and launch a fully integrated campaign for the brand.

There was a review (though no competing agencies were revealed) and D/C takes over for an incumbent names Penabrand. Here’s a parody below in the meantime to suit you.