TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

And Now, a Jaguar ‘Test Ad’ That Cost Nothing to Make

 

So, this is apparently how you make a Jaguar “test ad,” minus the money to fund it as well as the car itself. This clip called “Poem” comes to us from a 26-year-old producer-turned-director named William Armstrong, who spent $0 to make it but landed a spot anyways on the Young Directors Award shortlist at this year’s Cannes Lions. We figured we’d give the up-and-comer a brief nod considering the circumstances behind the creation of “Poem,” which for some reason reminds us a bit of W+K’s “Go Forth” concept for Levi’s (or maybe that Jim Beam ad starring Willem Dafoe) and features a dead ringer for the old man from Home Alone. At the very least, you killed 60 seconds of your life. Your move, Spark44.

Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now!