TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Another Crowdsourcing Agency? Nope, Try “Brandsourcing”

labrats1.jpg

Taking the approach of what he calls “brandsourcing” rather than crowdsourcing, Work Labs founder Cabell Harris has launched a new division of the company called Lab Rats. According to the man himself, the new unit solves the quality control issues with crowdsourcing by “assembling a crowd of pedigreed ‘Lab Rats’ that can take on a client challenge, provide feedback and generate ideas that are on strategy and focused on tangible, bottom-line business results.”

Lab Rats will feature 25 “Alpha Rats” comprised of “well-known brand marketers and creative thinkers” and several hundred “Lab Rats”, which consists of VCU Brandcenter grads. Using the term “cheese” for its compensation system (cute), Lab Rats offers a community website, “cheese points” redeemable for merch or cash, compensation for ideas if the client approves and a 10% finders fee for “finding a home for one of Lab Rats intellectual properties.” Bring on the “something reeks” jokes.

More: “Even Levar Burton is Crowdsourcing These Days

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register before July 31 and get $50 OFF with early bird pricing. Register now!