PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

Apparently, Tortoises Go Nuts for Arby’s

It’s been a couple of months since Arby’s “It’s Good Mood Food” campaign was announced and here’s a new TV spot inspired by the tagline that comes to us courtesy of  the fast-food chain’s new national AOR, BBDO New York. Apparently, the “good mood” rubs off on the animal kingdom as well, as an army of tortoises become spry enough to start breakdancing after being fed a Shroom & Swiss burger/sandwich/something or other. Yep, that’s the brand’s new spokesman RB feeding and dancing with the land-dwelling reptiles. Guess he got tired of the singalong.

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!