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TBWA\MAL’s Latest iPad 2 Effort Emphasizes ‘Love’

Well, not love in the Cupid’s arrow/Great Expectations ad kind of sense, but love as in whatever sparks your interest in life and how the iPad 2 can play a major role in it. Peter Coyote‘s gravelly, yet soothing VO once again carries the brief story along in TBWA\Media Arts Lab’s latest effort for Apple, which is apparently the first spot the Cupertino corp has launched since Steve Jobs‘ passing. Now, can anyone imagine someone like Coach K drawing up plays with an iPad 2? We think not, but hey, crazier things have happened.

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Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!