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TBWA\MAL’s Latest iPad 2 Effort Emphasizes ‘Love’

Well, not love in the Cupid’s arrow/Great Expectations ad kind of sense, but love as in whatever sparks your interest in life and how the iPad 2 can play a major role in it. Peter Coyote‘s gravelly, yet soothing VO once again carries the brief story along in TBWA\Media Arts Lab’s latest effort for Apple, which is apparently the first spot the Cupertino corp has launched since Steve Jobs‘ passing. Now, can anyone imagine someone like Coach K drawing up plays with an iPad 2? We think not, but hey, crazier things have happened.

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now!