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Arnold Alum’s New Venture Definitely Not About Crowdsourcing, No

We can’t help but think of Ty Montague and Rosemarie Ryan’s new venture Co: when we read the description for Ideasicle, which is yet another company looking to disassociate itself from the dreaded “crowdsourcing” label by slapping another fancy title on and surrounding itself with “creative experts.”

The brainchild of Will Burns (pictured), former Arnold Worldwide EVP, director of business development & agency innovation, Ideasicle is built on “expert sourcing”, not crowdsourcing and is focused purely on developing “innovative revenue-generating marketing ideas, while leaving the advertising to the advertising agencies.” Who are the experts in question, you ask? Well, Burns has assembled a team that includes creative directors Jed Alger and David Baldwin, who hail from W+K and Baldwin&, respectively.

According to Burns,  “The ideas from the experts are captured using a proprietary technology platform that makes it incredibly easy for each expert to absorb the video briefing, post ideas in time-deferred ways from an iPhone, iPad or computer, and riff off each other.” Here’s a pretty diagram below to help you visualize things:

Ideasicle’s current client roster includes AMD, F.X. Matt Brewing Company and Sidebar Mobile.

More: “Another Crowdsourcing Agency? Nope, Try ‘Brandsourcing‘”

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