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Arnold Moves from AOR Status to Project Basis On a Few Unilever Accounts

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Well, Havas-related news is definitely on our radar today. Just to clarify for the tipsters out there, we received word from sources familiar with the matter that Arnold, which had worked on Unilever brands including Nexxus, Simple and St. Ives (from Alberto Culver, which were sold to Unilever in 2011 and awarded creative duties to Arnold and Mullen back in summer 2010), has been relegated to a project basis. While coping with the Unilever loss, Arnold is somewhat balancing the scales by picking up brand work for Sanofi and Regeneron cholesterol drug, ¬†alirocumab. We’ll keep you posted when we hear more.

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