PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

AT&T to Verizon: “There’s a Lawsuit for That”

After weeks of taking the hit, AT&T has now officially responded to Verizon’s “There’s a Map for That” campaign in the form of a lawsuit. The former company alleges that in the ad, which mocks the iPhone’s “There’s an App for That” theme, its wireless rival is misleading consumers about AT&T’s range of coverage by using a map with large amounts of blank space. According to the Wall Street Journal, AT&T contends the map suggests that the blank spots indicate the complete lack of coverage and not just 3G.

“By communicating that AT&T customers have no coverage in large parts of the country, Verizon is misleading the public about an essential component of the services AT&T offers,” the lawsuit says. Verizon, though, is dismissing the suit, which company spokesman Jim Gerace says to the WSJ “doesn’t have any merits. Our ads clearly explain that non-3G coverage is available elsewhere.”

(note: McCann New York is the agency behind “Map for that”.)

More: “There’s a Map for That

Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!