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Blake Gernstetter

Best Buy’s Jay Myers on Using Semantic Web to Drive Customers into Stores

How is semantic Web applied in the business world? Writer Katie Bunker asked Jay Myers, lead Web development engineer for and a speaker at’s upcoming Semantic Web Summit, about profitability: In the long run, how can the benefits of semantic Web technology translate into dollars for companies like Best Buy?

“I consider the semantic Web to be a great resource in driving insights both externally to our customers and internally to our business teams. It is widely accepted that better visibility in search engines drives more traffic to your product, and in this case, foot traffic into our stores.”

“As an organization, we have many different types of data available right under our noses — product details, customer feedback, customer forums, product sales data, and social data, just to name a few. Internally, we can leverage semantic technologies to harness the power of this data and be able to ask questions of it to help address real world business needs.”

Jay Myers talks about how to create a strategy around linked data, e-commerce, marketing, and brand positioning at the upcoming Semantic Web Summit East Nov. 16-17 in Boston.

Mad Men Recap, Episode 6: Emmy Edition

In today’s Mad Men recap, TVNewser co-editor Kevin Allocca congratulates the AMC show on its Emmy win and walks us through every moment of awkward boy-on-boy sexual tension in season four, episode six. [Dramatic pause] You’re welcome.

More: “Mad Men, Season Four, Episode Five: Awkwardness Abounds

Mad Men Recap, Episode Three: Breast or Thigh?

TVNewser editor Kevin Allocca braves a bout of Scarlet fever [Ed. note: Probably not] to recap the third episode of Mad Men, season four. Joan takes a rather slutty fried chicken order, Don can’t keep his pants on, and Lane Pryce goes completely bonkers. Fried chicken, indeed!

Presenting Your Mad Men Season Four, Episode Two Recap
Here’s Your Recap of Mad Men‘s Season Four Debut

Lynne Johnson on Social Media: Brands Need to Be ‘Trust Agents’



Brands left and right are taking advantage of social media to reach out to audiences and raise their profiles. With so many on board the social media train, how can a brand truly set themselves apart from the crowd? According to Lynne D. Johnson, who’s responsible for content, brand and social media development and strategy as SVP of social media for the Advertising Research Foundation, “Just by having a social media presence, [that] doesn’t make you a brand that people can trust.” Ahead of Johnson’s upcoming Mediabistro Circus panel discussion on how we manage social media, writer Jennifer Pullinger asked her what brands should be doing now to differentiate themselves.

“Now that customer engagement is becoming more common, every brand finds it’s necessary to have a Twitter account or Facebook fan page. But that’s not enough. Just by having a social media presence, [that] doesn’t make you a brand that people can trust. Brands are not only finding that they have to be transparent, but that they also have to be content producers, and well, trust agents. Social media has to be infused across the organization, from the research department, to brand and marketing, to PR, to customer service.

Social media has made it much easier to know who your customers really are and what they really want, so to not share the data across all of these functions puts you at a loss. So standing out isn’t just some clever little Facebook app, or even now an iPad app, but being able to truly connect with your customers, because you know who they really are. That’s why social CRM is the next step in all of this. Being able to respond to your customers in real-time, and helping them solve their problems. Brands need to be able to integrate what they’re doing online with what they’re doing offline. Right now there’s a serious disconnect, but it’s simple to move from listening, to gathering insights, to collaborating on analyzing these insights, to creating real value and a seamless customer experience.”

Lynne Johnson explores “How We Manage Social Media” in her upcoming panel discussion at Mediabistro Circus on May 20 in New York.


Gatorade Drops Tiger Woods

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Gatorade's thirst for philandering celebrity endorsers has been quenched.

The Associated Press reports that Tiger Woods has lost his endorsement contract with the company, racking up about as many lost endorsements as mistresses at this point.

“We no longer see a role for Tiger in our marketing efforts and have ended our relationship,” a Gatorade spokeswoman told the AP. “We wish him all the best.”

More: AT&T Disconnects Tiger Woods

Accenture Really Wants Nothing to Do with Tiger Woods

The Week in Advertising Episode 5

Check out this week’s TWIA Election Special; it’s chock full of stories, and fun pokes at your ad industry.

More: “The Week In Advertising”