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Bob Marshall

Bob Marshall cut his teeth on the Windy City ad scene and has written for a variety of publications including Mashable, The Onion A.V. Club, Prefix Mag, Tiny Mix Tapes, Gozamos, Emmie Music Magazine, and more. His day job currently consists of running digital and social media marketing strategy in Chicago.

Here’s How To Fight A Baby

Gavin McInnes, Vice co-founder and current Rooster NY creative director, is back with more helpful tips for the modern man.

As you may remember, McInnes also starred in Vans’ OffTheWall.TV’s beloved “How to Piss in Public” and another video, “How To Work Out From Home,” which featured him using his children to lift weights. Since being uploaded yesterday, “How to Fight a Baby” has already racked up more than half a million plays. While it’s not McInnes’ funniest video, it’s perhaps his cutest. And, because it’s the Internet, “cuteness” it worth more that BitCoin. (Timeliness rimshot!)

It’s honestly hard not to be a fan of McInnes. The guy is super endearing, a trait that many CDs attempt to exude but fail to deliver on. Any way you see it, McInnes’ (wince) personal brand building strategies continue to make Rooster look like a really fun place to work. And, when was the last time an agency did that this well?

Cue the Inevitable Spate of Van Damme/Volvo Parodies (Feat. Rob Ford, Bananas)

Since hitting YouTube on Wednesday, Volvo Trucks’ mind-blowing “The Epic Split” featuring action star Jean-Claude Van Damme has been watched 25 million times. With the amazing amount of online buzz its gotten, which is continuing today, it’s possible that the title of “Best Ad of 2013″ is now accounted for.

But, as is the case with any great spot that so quickly finds itself woven into the cultural fabric, the new challenge is the make the best parody spot. Above, we see disgraced yet hilarious Toronto mayor Rob Ford in place of JCVD, looking his wonderful, slightly confused self. While nothing really changes from the original spot, the producers, NY-based Artjail VFX, do a seamless job with Ford’s face. Since its upload on Saturday, it’s already gained 120,000 views.

Next we have a lower production parody, “The Epic Banana Split” from Miami Ad School student , Eszter Kazinczy. Props for the new VO copy, and while the art leaves something to be desired, it is a tasty-looking banana split, don’t you think? We’ll keep our eyes open for more, but send us any that you stumble across.

That Guy Who Sold his Last Name is Back, Selling his Last Name Again

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Last year, AgencySpy brought you coverage of graphic designer Jason Sadler, some guy who wanted to make selling himself out as crazy and overblown as possible.

He began his foray into the world of turning himself into a walking billboard for money with IWearYourShirt.com, a website where people could volunteer to wear sponsors; t-shirts around for a fee because they were really hard up or something. Next, Sadler decided to take his experiments into human commercialism to the next level with BuyMyLastName.com, a site that allowed him to auction off his last name for the entirety of 2013 for $45,500 to Headsets.com.

Now, evidently out of ideas, Jason HeadphonesDotCom will auction off his name once more for 2014 before taking his great-grandfather’s name until he dies or gets bored. What’s in it for brands? Well, check out this little nugget from the press release:

The company associates $250,000 in sales and just over $6 million of advertising impressions in less than two months directly to purchasing the rights to Jason’s last name. “The publicity impact was beyond belief. Our recognition factor jumped right away and still lasts now. Best $45k I have ever spent,” said Mike Faith, Headsets.com CEO.

So, there you have it, if you’re a brand on par with Headsets.com. The winning sponsor will also have their brand name appear on the cover of Jason’s new book (which you’ll find info about at, what else, SponsorMyBook.com), so really, you can’t go wrong. Bid at BuyMyLastName.com.

Agency Battles for No Shave Supremacy with The Beard League

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In honor of Robert Feuille, a copywriter who passed away from testicular cancer at the age of 28, Texas agency Sanders/Wingo, who we’re giving some extended love to in honor of the cause, have created The Beard League, a way to turn Movember into a creative competition while donating money to Feuille’s family.

During the month of November, 31 teams of beard-growing dudes will submit funny photos of themselves in the hopes that it will convince people to donate to their team. Why are there 31 teams when there are only 30 days in November? The answer is not yet clear, but each of the contestants is also documenting their growth process with daily photos of their facial hair.

Currently, Scott “The Hairy Outside” McAfree leads with $440 in donations according to The Bearderboard. Will that be enough to win him The Bearder’s Cup? It’s up to you, donators. And, as a bonus for giving, all who donate will be entered in a drawing to win The Beard League merchandise. If that doesn’t float your boat, know that you donation goes to the Feuille Family Scholarship Fund, which benefits Feuille’s three young children. A pretty cool take on no-shave November, no?

[NSFW] Let’s Watch Some ECDs Lose Awards, Curse About It

[Headphones on if your place of employment doesn't like hearing the word "fuck" come flying out of your computer.]

The mere concept of advertising award shows is ridiculous. So, thankfully, one award show in particular isn’t afraid to bask in the silliness of grown men throwing tantrums at not getting a trophy for their spots about pool cleaner or whatever.

This spot for the Shots Awards (taking place November 28th in London, because Brits don’t believe in American Thanksgiving) from BETC London features Damon Collins (co-founder of Joint U.K.), Justin Tindall (ECD of Leo Burnett London) and James Hilton (of AKQA) and many more throwing quickly escalating hissy fits when their names aren’t called. If anything, this just makes me wonder: Would advertising in general be better if it was laden with curse words and people yelling?

With 14 categories and 14 winners (no prizes for participation or second place), Shots is building its brand as a show that disappoints. Even if you don’t win, you might as well go hoping that you’ll see some drunk exec turn over a table, right? Credits after the jump.

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Chicago Bulls, Blackhawks Players Stalk BMO Harris Bank Customers

A delightful new campaign from Y&R Midwest and Anonymous Content director Brian Billow for BMO Harris Bank finds credit card holders joined by Bulls and Blackhawks players in their everyday lives. Above we see Bulls players Joakim Noah and Jimmy Butler accompany a family in the monotony of suburban living, from chatting about potholes getting to taking the dog outside for a bathroom break.

Meanwhile, your Stanley Cup Champion Chicago Blackhawks are represented by Patrick Kane, Andrew Shaw, Corey Crawford, Bryan Bickell and Brandon Saad, who swim laps donning their complete uniforms and pads.

What makes these spots much funnier than other commercials for team credit cards is the fact that the players don’t seem to enhance the lives of BMO Harris cardholders. Instead, they just take part in the tedium of every day life. The juxtaposition of game-ready professional athletes and the typical morning routine help make these ads stand out, and they’ll definitely cause a few belly laughs from Chicago sports fans. See the whole campaign, which marks the first time BMO Harris Bank has featured Chicago Bulls players in its advertising, and the third time BMO Harris has featured Chicago Blackhawks players, here.

Modern Day Pinocchio Unknowingly Lies About Sexual Health for AIDES

From TBWA\Paris comes a new spot for AIDES which depicts a wooden man dry-humping some girl he picked up at a bar. Titled “Woody” (because PENIS BONERZ HAHAHAHA), the spot is a reminder to girls everywhere that the dude you meet out at the club might have AIDS or Herpes or something but might not know it. Wrap that rascal, as the kids say. Rubber up! (As I say.)

As you may recall, AIDES is no stranger to provocative, weiner-laden advertising. Why just a few years ago they sent a CGI penis on vacation with the help of Goodby, Silverstein + Partners to remind us that you don’t know where that penis you’ve randomly encountered has been. It could be rubbing itself all over Aztec ruins for all you know.

On the same subject-ish, an aside: I attended a “Friendsgiving” party this past weekend where we all went around the room and said what we were thankful for. A rather intoxicated friend of mine stood up when it was his turn and announced loudly to the room, “You know, my penis has been a lot of places over the course of my life.” He then pointed to his girlfriend and said, “You’ve been the best!” Somehow, he managed not to get slapped. On that note, full super-French credits, and a making-of video, follow after the jump.

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Comedians Make Fun of K-Pop for Ford

Ford’s latest dive into original branded content is “Laugh Trek,” a web series starring comedians Moshe Kasher, Nick Thune, the 2014 Ford Fiesta with voice command something-or-other, and Made Man, the men’s lifestyle site from Defy Media (born from the merger of Break Media and Alloy Digital). Also, your aunt Judy may or may not have something to do with this.

Ford (who’s no stranger to the branded web series game) has made “Laugh Trek” into part road trip/part stand-up comedy competition hybrid, with this week’s episode challenging Thune and Kasher to make fun of a Korean pop song in front of Korean people. Now, to spare you from the 8-minute video, let’s just say that Kasher bombs pretty hard. The fact of the matter is that K-Pop is a pretty easy target, so spending a long amount of time making fun of something that’s mildly annoying isn’t very funny. Thune tries a different approach, pretending that the upbeat song is actually being played at a funeral and that he has been tasked with the eulogy to the deceased, a made up guy named Travis. It’s funnier, but, still, not great. As a fan of Thune, this made me a little sad.

If that somehow still sounded appealing, you can watch the first episode, “Retirement Home,” here and five more here as the season progresses. Credits after the jump.
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Let’s Watch Aaron Rodgers Attempt a Chicago Accent in State Farm’s Brand New Spot

Debuting during tonight’s Chicago Bears/Green Bay Packers Monday night match-up is the latest in State Farm’s Discount Double-Check campaign from DDB Chicago. And, folks, it is a doozy.

Again, we find Packers QB Aaron Rodgers flanked by the SNL ”Superfans,” George Wendt and Robert Smigel, on a flight that has now lasted two months since these guys first showed up. Rodgers, who you may know is as bad at acting as he is incredible at football (the worst and best, respectively), faces his biggest challenge yet: Portray someone who isn’t Aaron Rodgers looking uncomfortable while trying to deliver scripted lines. The results are, well, watch the clip.

In Rodgers’ defense (and it’s easy for me because he is my favorite player ever), a Chicago accent is hard to replicate. In DDB’s defense, I sympathize with how many takes of Rodgers’ “acting” they had to do before just saying “fuck it” and going with the above spot. And, in everyone’s defense, this campaign has been incredibly successful for State Farm over the years. Don’t like Rodgers’ acting? Think the spot isn’t funny? Well that’s too bad, because the rest of America loves these things. This is advertising, and the will of the consumers wins (haha). Credits after the jump.

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Mountain Ejaculates Billions of Rose Petals Onto Unsuspecting Ghost Town for Sony

You may have thought the word “ejaculate” was a little strong for this spot for the Sony Bravia from McCann London. Then you watched the spot and realized, “Nope, that’s what actually happens. A mountain or volcano or something blows its flowery wad all over a city.” See? I wasn’t being hyperbolic.

Now, as I’m a bit of an urban, indoor being, I honestly can’t tell you if what I’m seeing occur in this spot possibly happens in real life. I would assume it doesn’t, as a mountainside town taking a big old rose-y facial would seem to be a newsworthy story. But, now I notice McCann London sent a three-minute behind-the-scenes video along with this spot, so I’ve embedded it below.

Huh, looks like they spent a lot of money getting that volcano to blow its 8-million petal load. If you buy an expensive new Sony 4k TV, it will all be worth it. Credits after the jump.

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