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Op-Ed: To Drone or Not to Drone, That is the Question

DroneGround

The increasing use of drones by media companies is one of the topics we’ll be discussing at the TVNewser Show April 29. This post’s author, attorney C. Andrew Keisner, will be among the guests discussing the issue.

From advertising of real estate and car dealerships to filming Hollywood blockbusters to media coverage of sporting events, examples of advertising & media companies using light-weight UAVs, or Drones, is all around. However, when it comes to using such light-weight UAVs in the United States, the legal risks are frequently misunderstood. And although a recent judge’s decision rejecting a $10,000 fine imposed by the FAA is a welcome outcome for UAV operators and the advertising & media companies that engage them, there are still several risks that advertising & media companies should address before engaging a UAV operator to capture aerial footage.

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Early Bird Rates for Mediabistro’s Social Media Marketing Boot Camp End Tomorrow

On October 18, Mediabistro brings you Social Media Marketing Boot Camp, an interactive online event and workshop. The event includes keynote speakers, practical how-to sessions, and strategic assignments to provide a dynamic training on social media. By the end of eight weeks, you will create an integrated strategic plan, using various social media platforms, to build an engaged audience and convert traffic into sales.

Early bird rates are available today. Save $100 when you sign up before they end tomorrow, September 20. Read more

Social Media Marketing Boot Camp Starts Tomorrow

If you want to build your brand or generate revenue for your business, make sure you check out Mediabistro’s Social Media Marketing Boot Camp online conference and workshop, starting tomorrow, Thursday, June 7. You’ll learn how to launch a social media marketing campaign and measure its results. Read more

Launch a Complete Facebook Marketing Campaign

The early bird deadline for Mediabistro’s Facebook Marketing Boot Camp is this Wednesday, March 28. You’ll get hands-on experience launching a complete Facebook marketing campaign in six-weeks. The innovative online conference and workshop, starting April 24, will show you how to maximize engagement on Facebook Pages, create strategies for Facebook Ads, and measure results with Facebook Insights. The program includes keynote speeches from Facebook experts, practical how-to sessions, and strategic assignments to help you get started.

Speakers include:

Evan James Andrews
Director of Analytics
Current Media
Geoffrey Colon
President of Social@Ogilvy
Ogilvy & Mather
Insights & Analysis Setting Boundaries: Separating the Personal & The Professional on Your Facebook Timeline and Brand Page
Brendan Irvine-Broque
Content and Marketing Manager, Facebook Marketing Bible
Inside Network
Emily Las
Director of Digital Media
Starworks Group
Understanding Facebook Brand Pages: An Introduction Advertising
Amy Porterfield
Author of Facebook Marketing All-In-One for Dummies
Clara Shih
Author of The Facebook Era
CEO of Hearsay Social
Board Director of Starbucks
Marketing with Facebook, The Social Media Megaplatform Marketing in the Facebook Era
Kelly Winters
Product Marketing Manager, Monetization
Facebook
The Branding Power of Facebook Pages

View full program details.

Check out what previous students are saying about our boot camp series.

Take advantage of our special early bird rate. Sign up now.

Social Media Marketing Boot Camp Starts This Thursday

This Thursday, February 16, Mediabistro brings you Social Media Marketing Boot Camp, an online conference and hands-on workshop. Through keynote speeches with the biggest names in social media, practical how-to sessions, and strategic assignments, you’ll create a comprehensive social media marketing strategy and launch your campaign across various sites and platforms. By the end of the online conference and workshop, you’ll be monitoring, analyzing, and improving traffic, engagement, and conversion to sales.

The program includes:

Stephanie Agresta EVP, Managing Director of Social Media, Weber Shandwick Megan Berry Founder, LiftFive
What Makes a Social Strategy Successful? The Power of Influence: Identifying Online Brand Ambassadors
Leslie Bradshaw 

President, COO, and Co-founder, JESS3

Danielle Brigida 

Manager of Social Media, National Wildlife Federation

Storytelling Through Social Media How to Monitor and Measure Your Social Media Efforts
Michael Brito 

SVP, Social Business Planning,
Edelman Digital

Anthony DeRosa 

Social Media Editor,
Reuters

The Rise of the Social Customer and Their Impact on Business Social Curation: How to Use Twitter and Tumblr to Build Authority and Spread News
Tim Devane 

Director of Sales and Business Development,
bitly

Lauren Dugan 

Co-editor,
AllTwitter

Incorporating Analytics and Social Media How to Use Twitter to Promote Your Company, Cause, or Personal Brand
Devon Glenn 

Staff Writer,
SocialTimes

Brendan Irvine-Broque 

Content and Marketing Manager, Facebook Marketing Bible,
Inside Network

The Strategist’s Toolkit: How To Keep Up With Emerging Platforms and Trends How To Grow Your Fan Base and Engagement on Facebook
Dave Kerpen 

CEO, Likeable Media

Morin Oluwole 

Strategic Partner Development,
Facebook

How to Establish a Brand Personality Through Social Media The Branding Power of Facebook Pages
Gretchen VanEsselstyn 

Managing Producer, Education,
Mediabistro

Leo Widrich
Co-founder, Buffer
How to Build a Targeted Social Media Strategy Productivity Tips from the Social Media Trenches
Baratunde Thurston 

Director of Digital,
The Onion

A Case Study of Creative Social Media Content

View full program details.

Check out what previous students are saying about the online event.

Don’t miss the chance to build your content strategy with social media experts and hundreds of innovators. Register now.

Miami Ad School Opens in New York

The inaugural class of Miami Ad School- New York started their two-year journey this past October and what better place to do so in New York than in Brooklyn’s DUMBO neighborhood. In the tradition of finding cool spaces (the Miami location used to be a Masonic lodge; Hamburg was a hospital next to a WWII bunker; San Francisco is in the old Ghirardelli factory) Miami Ad School- New York has found a creative hub in a building right on the East River overlooking the Manhattan skyline. Created as a sugar refinery then used as a warehouse, 10 Jay Street is now home to creative offices and studios which is a great fit for Miami Ad School’s new digital school.

At all Miami Ad Schools, the teachers are working professionals. In New York, Art Direction and Copywriting students learn from teachers from such agencies as Devito Verdi, McGarryBowen, Obscura Digital, Publicis Modem, LBi, R/GA, AKQA, HUGE, Droga5, Y&R and include independent filmmakers/photographers. Mehera O’Brien, director of the New York school says, ”We are ecstatic to finally open our doors in New York. Brooklyn is considered by many to be the heart of New York’s cultural renaissance. It’s the perfect location to be inspired and study creativity.” We look forward to meeting the next class in January and launching the first Account Planning Boot Camp at the New York location in July.

Why Don’t Account Planners Like Dogs?

 

Miami Ad School’s Boot Camp for Account Planners sponsors Pick of the Litter, an annual competition for Account Planners, anywhere in the world, with less than 3 years experience. Pippa Seichrist, Miami Ad School Co-founder notes, “We saw that young creatives had so many competitions to showcase their great work but young planners didn’t. They needed a way to build their reputations.”

Planning Directors and Strategist from top agencies choose the winner and two runners up; the winner is then announced at the Jay Chiat Awards. This year, Rebecca Harris from TBWA/Chiat Day was a finalist for her insight into a mom’s role in her child’s athletic life for Gatorade. Mike Schmidt, from Gotham, was also a finalist for his Best Western brief that turned a perceived negative into a positive for the independent owners of Best Westerns across the country.

Unlike other competitions that award the winners shiny statuettes, the “Pick of the Litter“ can choose between a cuddly chocolate lab puppy or $2,500 in cold, hard cash. Since the competition started 11 years ago, only the first winner has picked the puppy. Keeping with tradition, this year’s winner James Thorpe, from Kirshenbaum Bond Senecal + Partners, chose the cash for his winning BMW ActiveE case study. We’re sure his landlord is happy. To view all the winning case studies, go to www.pickofthelitter.info.