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Claire Daniel

Hans and Franz Pump It Up in DDB’s Latest #DoubleCheck Spot

Just in time for the start of football season comes the possibly anticipated Hans and Franz #DoubleCheck spot from DDB — a follow-up to the “makin’ copies” ad that aired during the MTV VMAs.

Dana Carvey and Kevin Nealon’s classic SNL characters surprise Aaron Rodgers’ “Discount Double Check® Guy” in the gym and offer to pump up his workout as a token of thanks:

The nostalgia is effective in this spot, probably because Hans and Franz was always a better skit than anything involving Rob Schneider.

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Ad Council, United Way Launch Glee-ful PSA Campaign

The Ad Council and United Way have launched a new Ryan Murphy-esque spot on community engagement aimed at showcasing the organization’s successes in boosting high school graduation rates (for glee club members and non-members alike).

It’s part of the larger LIVE UNITED campaign, but it’s not related to the NFL Play 60 partnership aimed at encouraging kids to live healthier lifestyles.

Get ready for some classic rock karaoke:

It’s energetic, though the timing is a bit off (and we wonder how Alice Cooper would feel).

More materials at the link – but no Jane Lynch.

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Y&R Promotes Shelley Diamond to Chief Client Officer

SHELLEY DIAMONDShelley Diamond, formerly worldwide managing partner at Y&R, has been promoted to chief client officer. She will continue to serve as a member of Sable’s Global Executive Committee.

Throughout her tenure at Y&R, Diamond helped build the Xerox, Dell and Campbell’s teams and other key accounts. She led Y&R New York from 2007 to 2010, during which she presided over strong organic growth with Y&R’s clients and helped bring in new business.

Now for the accolades: In 2013, Shelley was selected by Business Insider as the 11th Most Powerful Woman in Advertising, and in 2005, she was recognized as a “Working Mother of the Year” by The Advertising Women of New York and Working Mother Magazine.

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David Lynch Christian Louboutin Spot: Très Chic or Just Strange?

It’s been eight years since David Lynch last released a full-length film, but that doesn’t mean he hasn’t been busy: he’s launched his own coffee line, become a spokesperson for transcendental meditation, written and directed this Dior video, designed limited-edition Dom Perignon labels, and teamed up with Alyssa Milano to create a line of lycra-based workout leggings.

The latest addition to his marketing oeuvre is this :30 spot for Rouge Louboutin, Christian Louboutin’s $50 nail polish that lets fashionistas match their mani/pedi to the brand’s iconic red-bottomed shoes.

That was exactly as strange as we expected it to be–though it still amounted to a more coherent narrative than Inland Empire.

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Does Your Agency Have a Big Wireless Client? Why the Hell Not?

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Attention all #WWDDD acolytes: “If Don Draper were working today, he’d want a wireless account,” writes Michael Learmonth in the International Business Times.

Does your agency have a wireless client? IBT provided some numbers to show us why the answer should be “oh yes.” Read more

Ogilvy, Organic, Everyone Else Drop Their Pants for Depend


How far would you go to sell a pitch? For the creative team behind the new advertising campaign from Depend, the answer is “down to the ankles.”

At least that’s what Ogilvy team members Calle Sjoeneel (CCO), Victoria Azarian (GCD), and Danielle Vieth did when they went to pitch the “Underwareness” campaign to Kimberly-Clark, the makers of Depend adult diapers incontinence products: after the opening notes of “Get Ready for This” by 2 Unlimited started playing, all dropped to their skivvies to reveal they were wearing Depend undergarments.

“It’s time to bring it out in the open — it’s time to drop your pants for Underwareness. A cause to support the over 65 million people who may need Depend underwear. Show them they’re not alone, and show off a pair of Depend, because wearing a different kind of underwear is no big deal.”

“It was a pretty amazing moment,” Ms. Azarian said. Read more

Stefan Sagmeister to Creatives: ‘No F*ckhead, You Are Not a Storyteller’

We knew that someone would eventually call the idea of advertisers as “storytellers” bullsh*t…and that someone was Stefan Sagmeister of design firm Sagmeister & Walsh. He made his comments at the recent CAMP Festival in Calgary, where the theme this year was–you guessed it–storytelling.

In an uncharacteristically irascible interview for FITC, the organisers of the Camp festival in Calgary, Sagmeister attacks the urge for those in the communications industry to rush to re-assign themselves as storytellers, the theme of the conference. “Now everybody’s a storyteller,” he says, before dismissing the trend as “bullshit”. [Source]

Some key quotes after the jump… Read more

What Brands Want from Their Agencies (and Who’s Doing It Best)

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Specialist consultants (advertising, digital, PR, branding, social media) are gaining ground on full-service agencies as brands’ first resources for business advice, according to new research carried out by Marketing Week in association with Weber Shandwick:

“The value of employing a full-service agency is questioned by more than 40 per cent of marketers, who prefer to have specialists managing individual marketing channels. However, almost as many say they would consider working with a full-service shop if it saved them money on fees.

In-house focus also seems to be a developing trend for certain marketing disciplines, as more than a quarter of marketers have taken agency work in-house in the past two years and reduced the number of external partners.”

It should be noted that while “the concept of having a lead agency is gradually becoming outdated,” there remains “plenty of opportunity for agencies to perform influential roles for clients in areas where they have proven expertise.”

So who is doing it best? Read more

Verizon Wireless Capitalizes on Consumers’ Rights to FREE Stuff

mobile phone privacy verizonWhile Americans are known to value their privacy (it’s an essential freedom guaranteed in the Bill of Rights!), there’s something we value more: free sh*t.

It’s in this spirit that Verizon Wireless launched a nationwide loyalty program that will offer its 100 million wireless subscribers rewards in exchange for information about their location and Web browsing (among other things).

It’s a “new way to make marketing work for YOU,” explains a friendly male voice on a video Verizon put out on its website about the Verizon Selects program.

And, hey—they make a good pitch…which is not embeddable, so you have to click the link above to watch it. Read more

Amazon’s First Fire Phone Spot Goes Heavy on the Cute

It’s here! Amazon has released the first ad for its Fire Phone, continuing its in-house creative team’s partnership with El Segundo agency Siltanen & Partners.

The premise behind the spot–which doubles as a laundry list of trinkets that come with the phone–concerns casting nine-year-olds as hipsters in training who compare notes on the latest, hottest tech toys/pop culture properties while making the adults around them ever more aware of their own age and irrelevance.

For context: in 2013, S&P’s advertising campaign for Amazon’s Kindle Fire HDX was ranked #1 in effectiveness by Ace Metrix. The campaign beat out Apple, Samsung and every other noted brand as the best advertising in the tablet, laptop and mobile phone device category.

For 2014, Amazon and S&P are betting on said cute kids to tout the content people will be able to access on the phone when it comes out: Twitter, Pinterest, Minecraft, and a free one-year subscription to Amazon Prime.

Credits when we receive them.

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