TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Erik Oster

Erik Oster is a freelance writer and editor from Connecticut. He’s previously written for The New York Egotist, Podium Ventures, and The Faster Times. He still pines for a second season of “Freaks and Geeks.”

Monday Morning Stir


-BBDO New York rolls out its own Derek Jeter tribute for the MLB (video above).

-Y&R to open first majority-owned international agency in Mongolia.

-Stuart Smith is promoted to global CEO of Ogilvy PR.

-WPP divests ad servers to invest in AppNexus.

-Havas Worldwide Bangkok appoints Ricardo Turcios as executive creative director.

-Showtime’s mobile Homeland ad sets off a virtual bomb in your hand.

-WPP’s Martin Sorrell calls in-house ad buying a “temporary phenomenon.”

Friday Odds and Ends


-Guiness takes you inside its Dublin brewery in new ad (video above).

-The CLIO awards announced their 2014 Grand CLIO Award winners.

-Media veteran Mark Speciale has emerged from retirement to bring more than 30 years of experience to his role as media buyer at Las Vegas-based marketing agency, Quillin Advertising, Public Relations & Social Media.

-Marc USA acquires Boston based Results:Digital.

-P&G pulls Crest “on-field” plans in wake of NFL scandal.

-Joan Rivers‘ Facebook page accidentally promotes the iPhone 6.

-Sonic invents National Ice Cream Cone Day.

DDB Canada Appoints Cosmo Campbell as CCO

350e6c1

David Leonard, national president and chief operating officer of DDB Canada announced today that the agency has appointed 17-year DDB veteran Cosmo Campbell as its new chief creative officer. Campbell replaces Kevin Drew Davis, who is transferring to DDB Chicago to serve as senior vice president, executive creative director on the McDonald’s US business.

Campbell previously served as executive creative director of DDB Canada Vancouver, where his work has been recognized with numerous national and international awards. Dean Lee, who has served as executive creative director alongside Campbell at DDB Canada Vancouver, will now take over on a solo basis. In his new role as DDB Canada’s chief creative officer, Campbell will be responsible for overseeing the agency’s creative production and “serve as a key architect on new business strategy.” Read more

JNA Advertising Dreams Big for Kansas Lottery

Overland Park, Kansas agency JNA Advertising teamed up with Superlounge directing duo Jacob/Slade in a new campaign for Kansas Lottery aggressively telling viewers to “Dream Big.”

In the spot, “Big TV,” a man tells his wife he’s dreaming of a bigger TV. This causes her to morph into a drill sergeant (“Dream Sergeant”) who admonishes him to “Start dreaming like a man” and “Dream big or dream somewhere else.” The slightly bizarre character will reappear over the course of the campaign, in a handful of 30 and 15-second ads.

“The JNA team had such a great concept and a great character with the Dream Sergeant, so the question for us was ‘How can we underscore the notion that people may be imagining the Dream Sergeant, as well as serve the weird funniness of it all?’” said Kristina Slade.

“Kristina and I have been together for twelve years, so we have a long history of exchanges, a give and take that informs our ideas and work relationship,” added Enno Jacobsen. “Kristina is more strategically-minded and I’m more experienced in technique, but the shooting process is spontaneous and fluid, rather than a division of labor.”

This campaign marks the German-born duo’s first campaign in the US, following the duo’s recent work for adhesive brand Tesa. Read more

McCann Rolls Out More ‘Priceless Surprises’ with Justin Timberlake for Mastercard

McCann has rolled out the latest extension of the “Priceless Surprises” campaign for Mastercard featuring Justin Timberlake surprising card-holding fans, which debuted back in January for the Grammys.

The latest iteration of the campaign comes via an online spot for MasterCard Canada, courtesy of MacLaren McCann, Toronto. In the spot, a fan describes her ideal day with Timberlake, which features mini golf, beer and nachos. Timberlake was taken with her laid-back plans, which he says came across as “really genuine” and decided “I want to hang out with that chick.” So he surprises her while she’s playing mini golf with a friend. The trio finish their round and find a reserved table with beer and nachos. While it’s basically more of the same for the campaign, Canadian fans of Timberlake should get a kick out of it and JT provides the kind of star presence that’s hard to argue with. Read more

Carmichael Lynch Strolls Down ‘Memory Lane’ for Subaru

For its latest campaign for Subaru, promoting the 2015 Outback, agency-of-record Carmichael Lynch teamed up with director Lance Acord (best known for his cinematography on films such as Being John Malkovich, Adaptation, and Lost In Translation) and production company Park Pictures for a couple of 60-second spots emphasizing that the Outback can “go anywhere.”

In “Memory Lane,” a family picks up a hippie grandmother for a road trip to Woodstock. The grandmother imparts some questionable teachings on her granddaughter and finds the spot where she met her grandfather, in a cute moment that also shows the Outback’s off-road capabilities.

“Bison” also features a road trip, as a father attempts to wow his tween son with major American landmarks. The bratty son is unimpressed with Redwoods and The Grand Canyon, more interested in his smart phone than anything outside the car, but the father does eventually get through to him, followed by the voiceover, “There’s nothing I can’t reach in my Subaru.”

Both spots are impressively shot (which shouldn’t come as a surprise, given the director) while delivering their message in a way that should appeal to parents (always a target demographic for Subaru). And if they cross the line into cheesiness, it’s in a way that fits the brand well. Read more

twofifteenmccann Invites You to ‘Leave Your Limits’ for Forza Horizon 2

twofifteenmccann has released a live action trailer for Xbox One open-world racing game Forza Horizon 2.

Like a lot of live action trailers for games, the 90-second spot attempts to capture the feeling and excitement of the title in a live action format that captures viewers attention. “Leave Your Limits” opens with a nostalgic look at an electric slot car track. When one of the cars breaks through a wall rather than sticking to the track, the film shifts focus to cars speeding down a highway. The remainder of the spot uses racing footage of cars both on and off road, emphasizing the aspect that makes the game unique, the freedom its open world affords players.

“Leave Your Limits” finds a playful way to promote the game which should have fans ready for the September 30th launch while also piquing the curiosity of casual viewers. Appropriately enough, the spot is set to the song “Prisencolinensinainciusol” by Adriano Celentano, which is sung entirely in gibberish.

Read more

Friday Morning Stir

-Syria PSA by Unit 9 Films uses reverse chronology to deliver message (video above).

-Russian firm Oasis Beverages acquires Pabst Blue Ribbon.

-AB InBev may purchase SABMiller.

-Facebook ad revenues outpace daily time spent on the site.

-NBC has already sold between 70 and 80 percent of advertising time for the Super Bowl.

-Why agency people are unhappy.

-Top ten ads of the week.

Thursday Odds and Ends

-San Francisco-based agency Hub Strategy & Communication introduces the new Levi’s Stadium Museum in a 30-second spot (video above).

-Durham-based creative marketing agency The Republik transforms into a gallery with new campaign.

-SoCal-based full-service agency ELA was named the agency-of-record for American luxury kitchen appliance brand Thermador.

-Atlanta-based agency breensmith won creative duties for D4C, AMD and OnsiteRIS.

-Starcom MediaVest Group announced the addition of Sue Frogley in the new role of global commercial director.

-Kraft CMO Deanie Elsner explains the brand’s approach to “agile marketing.”

-What publishers should know about Facebook’s news feed changes.

-BBR Saatchi & Saatchi introduces Emojew, “The first Jewish emoji app that lets you send awesome text messages with funny Jewish-oriented icons to your family and friends.”

Les Gaulois Shares Dog’s Stretching Routine for Citroën

Parisian agency Les Gaulois has a new spot for Citroën aimed squarely at canine fans.

In the spot, a Citroën makes a pit stop in the middle of a road trip. The mutt, aware that there won’t be another stop for some time goes through a lengthy stretching routine. It’s a simple, cute way to show the vehicle’s fuel efficiency and what’s not to like about a dog going through a human-like stretching routine? It also acts as something of a thematic follow-up to last year’s “Dog Romance.”

<< PREVIOUS PAGENEXT PAGE >>