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Erik Oster

Erik Oster is a freelance writer and editor from Connecticut. He’s previously written for The New York Egotist, Podium Ventures, and The Faster Times. He still pines for a second season of “Freaks and Geeks.”

Monday Morning Stir

-A look at the creators of the Bacardi graphic novel (video above). link

-AKQA collaborated with Nike to create a reactive LED basketball court in Shanghai. link

-Why consumers don’t click on mobile ads. link

-Tumblr to start scanning photos for details about brand affiliation. link

-Havas Media and Weve study finds mobile has “completely changed the boundaries” of what is socially acceptable. link

-PepsiCo launches Naked coconut water, taking on Vita Coco and Coca Cola’s Zico brand. link

-Braun campaign from Barefoot Proximity, starring Russell Wilson, seeks to revive P&G brand. link

-Pop-up ad inventor apologizes. link

Saatchi & Saatchi Takes on Octopus for Charter


Saatchi & Saatchi has a new campaign for Charter Communications, touting its high-speed Spectrum network with a series of new spots.

In the 60-second spot at the center of the campaign, a couple is inspired by a cooking show to buy a live octopus. But when faced with the prospect of actually cooking the octopus, the creature wraps its tentacle around the man’s hand and he runs for the bathroom. “It’s funny how seeing a clearer picture can lead you to see the bigger one,” the voiceover says over soft piano music, and the woman changes gear from looking up a recipe to looking for caring for a pet octopus. It’s kind of cute and funny, and certainly more memorable than most ads in the category.

Saatchi and Saatchi’s campaign also includes a couple of 30-second spots, taking on the more commonplace situations of a father helping his son with a science project and another father who can’t seem to get his infant to stop crying.

More below.

Read more

Friday Morning Stir


-New York studio Partners & Spade created an incredibly odd mini-sci fi film for headphone maker Normal.

-Global ad spending will climb back to its pre-crisis peak this year.

-The dude who invented pop-up ads is so very, very sorry.

-Art director creates soccer uniforms for ad agencies.

-The New York Times adds audience development position to masthead.

-Microsoft debated rebranding Internet Explorer.

-Tom Wong leaves role as development director at TBWA\London to become managing partner in charge of developing new business at McCann London.

-Cultivator Advertising & Design of Denver has hired Amanda Ringel and Micah Schmiedeskamp as art director/designers.

-Flipboard will introduce video ads next month; its first partner is Chanel.

Thursday Odds and Ends

-Saatchi & Saatchi handed out wristbands measuring emotional response to attendees at their New Directors’ Showcase (video above).

-Instagram hires new global head of business and brand development. link

-M&S launches digital campaign for cup sizes DD and above. link

-Fallon partners with Indiegogo in bid for Minneapolis to host the 2023 World’s Fair. link

-Boston advertising agency PJA and College Bound Dorchester launched 3-Syllable, “a series of Boston-centric pictogram puzzles to promote fun, optimism and goodwill citywide.” link

-The Economist Group is expanding its content marketing capability with the expansion of London-based TVC Group into New York.

-Chemistry Club (formerly Engine Company 1) wrapped five Bay Area Rapid Transit (BART) train cars in tentacles for the Monterey Bay Aquarium. link

-A look behind the scenes of North Lake Tahoe. link

DigitasLBi Offers ‘Faster Delivery’ for Puma

DigitasLBi taps Usain Bolt in a new online ad called “Faster Delivery.”

In the 60-second spot, Bolt is given the task of delivering a pair of Pumas. Before the man handing off the sneakers can even give him the name and address, the world’s fastest man is off, speeding through the streets toward his destination. Twelve minutes later, he arrives and the surprised recipient requests a selfie. Part of the “Forever Faster” campaign, the spot is being promoted through social media by both Puma and Bolt himself. It’s a simple idea, but kind of a fun one, and Puma is banking on fans of Bolt and the brand sharing it.

Read more

Ogilvy & Mather Helps IBM Create ‘Smarter Cities’

Ogilvy & Mather, London has a new campaign championing IBM’s “Smarter Cities” intiative.

“Smarter Cities” pairs concerned citizens and city leaders, allowing people to express what matters to them in their city directly to people who can enact change. City leaders see what’s working in other cities, and lead initiatives for things like turning vacant lots into useful spaces. Check out the video above, or head to people4smartercities.com to learn more. Credits after the jump. Read more

Reebok Wants You to Get a Tattoo

Reebok teamed up with The Viral Company for a new campaign aimed at CrossFit junkies.

The campaign is centered around a one-day contest, offering a one-year subscription to CrossFit (a value of about $5,800) to whoever gets the largest tattoo of Reebok’s logo at a pop-up studio. Reebok will be setting up with Stockholm tattoo parlor Salong Betong at Sweden’s Tough Viking obstacle race event on August 30th. The individual who gets the biggest tattoo will walk away with the grand prize, while anyone who gets a Reebok tattoo will be rewarded with a Reebok fitness kit worth around $725. That’s not a bad prize for those willing to brand their bodies with a corporate logo. Check out the video above for a closer look and head to reebokforever.com for more information.

YARD Explores Duality for Perry Ellis

YARD has a new campaign for Perry Ellis’ fall collection, featuring model Mikus Lazarus, as shot by photographer Daniel Jackson, interacting with himself.

Each shot features Lazarus shot in black and white, in a different iteration of Perry Ellis’ line, with a colorful background. Meanwhile, text appears onscreen with messages like “very classic,” “very instinctive,” and “very on point,” concluding with the message (and iteration of the Perry Ellis philosophy, as expressed by the man himself), “Never be afraid to take risks…and never take the clothes you wear too seriously.”

Read more

TBWA BEING Gets Goofy for Wheat Thins

TBWA BEING gets goofy in their latest spot for Wheat Thins, entitled “Trap Door.”

In the 15-second spot, a man explains to his wife that’s he’s created a trap door to keep anyone from stealing his Wheat Thins. Drawn to the box of Wheat Thins, he then falls through his own trap door. The spot concludes with the annoyingly shouted “Must! Have! Wheat Thins” tagline. It’s all pretty much as ridiculous as it sounds, but then that’s likely what TBWA was going for. Something about the comedic timing seems a bit off, though, and the humor falls flat. Read more

Thursday Morning Stir


-This Kenco spot from JWT London is unlike any coffee ad you’ve ever seen (video above). link

-Ex-McCann creatives and Kitchen Creative photographer Nick Bowers launched a photographic series called “Scary Scientists.” link

-Why brands should turn to journalists for content marketing. link

-New measurement helps advertisers attribute sales to Facebook ads. link

-Tribal Worldwide promotes Amy Elkins to head of client services for its New York City office. link

-JWT São Paulo crafts “Fairy Tale” for Ford. link

-More marketers are turning to promoted tweets. link

-Five things UX and UI designers could learn from Wes Anderson. link

-J.C. Penney launches Liz Claiborne campaign. link

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