PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

Inocul8tor

Jonathan Woytek Joins Pereira & O’Dell

Now that they’re done with their Alaska experiment, San Fran-based shop Pereira & O’Dell is back to ramping up staff as they’ve announced that Jonathan Woytek is joining as interactive creative director. In the process, Woytek will be teaming up with Shu Lai, across all digital creative with a focus on “people-centric innovation”, whatever that means. His portfolio includes work from Microsoft, Intel, HP, Tom’s Shoes, and Boys and Girls Clubs of America. PJ Pereira, namesake and CCO of Pereira & O’Dell, has an interesting description of Woytek, saying in his statement, “Jonathan is a utilitopian. He envisions an idealistic world where design solves the problem for a client and a successful platform is driven by the customer.”

Here’s the thing, in all my years of working on the creative side, I have yet to have a positive experience when someone from a UX background makes the jump to CD. Most of the time, the new guy puts way too much focus on the logistical back end stuff vs. the big idea. From Woytek’s LinkedIn profile though, he seems to have many fans, so we hope for his sake that he really is legit when it comes to good work. It also helps that under his list of “professional goals” he cites “make great work” as his only goal. Whatevs, congratulations to P & O (ya like that acronym?) on scoring this UX veteran.

DIRECTV MRV Will Destroy Your Walls

This DIRECTV spot from Grey NYC aired during the World Series, and I’ve gotta say, I actually dig it. Granted, if commercials were real, I’d totally sue if shit was flying through my walls. However, if this technology worked for my porn channels, I wouldn’t mind if stuff erm, ya, nevermind.

TiVo already uses this technology, but I guess by giving it an acronym like “MRV” (Multi-Room Viewing), the satellite brand thinks that they’re doing something first. Whatever. The commercial’s cool, so I kinda don’t care.

Stay Classy, Soho House

Here’s some shit you’ll love: we hear that the Soho Beach House, Miami approached the CP+B Miami office and offered every person at the agency (all 10 of them) a membership for the year! Of course they all have to pay for their own ways, but come on. Is someone bedding the concierge at the Miami Soho House?! There’s a waiting list at both NYC and LA locations and these wankers just get memberships handed to them? I mean, it’s not like any of them will have the time to party since they’re sooooo busy bringing people over from the Boulder office (Dave Schiff and Alex Bernard, we’re looking at you), but seriously. How ’bout you guys throw some of those memberships our way? We’ll gladly take one or 5 of your hands…

Image source

Lucasfilm Boards Big Spaceship

Lucasfilm Ltd, clearly one of the world’s leading film and entertainment companies, has selected Big Spaceship as DAOR for a multi-component digital initiative for Lucas Online across the web, social media and mobile. We have it on good authority that Ivan Askwith, director of strategy at the DUMBO-based shop, has quite the affinity for all things sci-fi, so let’s hope they don’t fuck up this amazing opportunity (although we doubt they will).

We’re actually pretty friggin’ psyched about this win, as Big Spaceship is known for creating some intensely visual and highly sensory digital experiences both on and offline (“HBO Voyeur  Project” is still a fave). Let’s hope that however shiteous Star Wars in 3D is, that B.S. blows our minds even more with this collaboration. May the force be with them.

People Are Still Writing Books…REAL Books

Creative Social, an ad-hoc collective of social and digital people worldwide, has published a book (yes, apparently paper books still exist) called Digital Advertising: Past, Present and Future. Clearly, the focus of the book is about how the interwebs is shaping society (or something). No idea how they’re able to predict the future though, so that’s a good ploy to read it, right?

In total, there are 24 contributors which include many names we’ve heard of including: Rafa Soto, Ale Lariu, Johnny Vulkan & Benjamin Palmer, and many others we haven’t. We could rant about how great the book is and how all the writers are colossally awesome, but we’ll leave you to do your own reading. Feel free to purchase the book here.

JCPenney, T3 to Part Ways

Reliable sources tipped us off today that JCPenney will be leaving T3 Austin, which handled digital work for the brand, at the end of the year. In addition to launching www.jcptoday.com (sadly, this little gem is no longer live) back in 2007, T3 can also be credited with JCP’s Facebook Dorm Life page among other small digital nuggets (more of the agency’s JCP work can be found here). No word yet on whether or not the brand’s AOR Saatchi & Saatchi will be picking up the remainder of this business or whether it will be going up for review. What we’re sure of, though, is that we still wouldn’t be caught dead shopping at JCPenney regardless.

Allow Me to Introduce Myself

Inoculate: To introduce an idea or attitude into the mind of.

Sup. Inocul8tor here, ready to stir up some shit in your daily musings. As announced last week, I’m the new writer to join the kick-ass AgencySpy crew. I’ve got a deep background in the biz, and am really looking forward to discussing all of your shenanigans. You’ll love me some days, you’ll wanna throw punches others, but as long as you feel something, we’ll be cool. Apathy is for the weak-minded so as they say on the MTA, “if you see something, say something.”

For those of you wondering why I’m going rogue…well, because I can, that’s why. I wouldn’t be here if I had nothing valuable to say, so get ready, because I’m about to bring it. Let’s get this party started, right?

Truthfully yours,

Inocul8tor

<< PREVIOUS PAGE