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Kaitlin Madden

Chicago Does Work With The Chicago Portfolio School

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After doing some digging, we’ve learned that the Chicago Portfolio School has teamed with ad agency Downtown Partners Chicago for its quarterly ad-competition, The Royale Rumble. DPC will officially sponsor the project, according to Jim Schmidt, a partner at the agency.

An AgencySpy post on the Chicago Portfolio School earlier this month- highlighting the Chicago community’s lack of involvement with the school’s competition, prompted DPC’s Royale Rumble query.

“I’ve taught at the school before and have always been a fan of what [they] are doing. When I saw the piece in AgencySpy, I felt like we should help. I’m glad we did,” Schmidt said in an email. “I briefed the students last week and I can tell that we’re going to benefit from both their energy and their ideas. The program at CPS seems to get better and better with each passing year.”

A rep for the Chicago Portfolio School said that they are also very excited about the partnership.

Additional sources tell AgencySpy that the students Royale Rumble work may center around Downtown Partners’ Walgreens account.

More: Chicago Agencies Won’t Work With The Chicago Portfolio School

Loren Victory to Co-Head Team Detroit’s Integrated Content Division


Loren Victory has been named the head of Team Detroit’s new Integrated Content division, according to Corryl Parr, the company’s Director of Communications. Victory will serve as SVP and Director of Integrated Content, and will co-lead the new division with Diana Gross, who currently acts as SVP and Director of Integrated Operations.

Team Detroit’s Integrated Content Division was recently created to synchronize the efforts of its production, creative, and digital teams.

Victory comes to Team Detroit with over 20 years of freelance experience in creative, digital, and production roles; and he has worked in Los Angeles, Australia, and New York.

More: Paul DeNunzio Steps Down at Draftfcb, Sandy Kolkey Steps Up

Layoffs at Organic Detroit


Organic Detroit let go of approximately 72 of its 175 employees last week, a source close to the company confirms. Layoffs at the digital agency primarily affected contractors and junior-staffers, leaving upper management intact. According to the source, the layoff largely affected Organic employees who were tied to the Chrysler account, which Organic lost to SapientNitro back in February.

However, the bad news comes with a small silver lining, as the source says Organic is actually hiring for a variety of positions on its Kimberly-Clark team, and has a few new accounts in the works.

More: Chrysler Hands Digital to SapientNitro

Young & Rubicam Chicago Win Einstein Bros.


Young & Rubicam’s Chicago office has been named Agency of Record for Einstein Bros. Bagel Co., beating out three other agencies in the bidding process, according to a joint press release issued by the companies.

“We are absolutely thrilled to partner with the creative and inspiring Einstein Bros. Bagels brand,” Kary McIlwain, President of Young & Rubicam Chicago, said in the statement.

Y & R Chicago will take on creative, digital, and media initiatives for the restaurant chain, which has over 350 locations nationwide.

More: Y & R New York ‘Brings It’ With Virgin Atlantic Upper Class Ads

DDB Chicago Shakes it Up


DDB Chicago is saying farewell to its top new business executive, according to AdAge. Nancy Leibig, who has been with DDB since January 2007, was once the business development golden girl at Draftfcb.

Despite the much-publicized struggles DDB Chicago has recently faced, company sources attribute Leibig’s departure to DDB’s “restructuring [of] its business development function.”

AgencySpy has also heard that DDB’s Chicago office has hired a new Chief Creative Officer, though calls to confirm the rumor were not returned. The Chicago office has been without a CCO since the tragic death of creative head Paul Tilley in 2008.

Via AdAge

More: AdAge Takes Its Shot at DDB

Boomers Swarm Chicago


Chicago opens its arms to Baby Boomers this Friday, for the 7th Annual What’s Next Boomer Business Summit. Sound boring? Not so fast ye’ whippersnappers.

According to the website for Agency Five-0, an over 50 marketing firm, “consumers over age fifty represent $2 trillion in annual income, 2.5 times the discretionary spending power of any other group and a population growth rate 6 times faster than age 18-35. Yet, the strategic sweet spot according to the average marketing brief is around age 32.”

Brent Bouchez, a Founder of Agency Five-0 and a scheduled panelist at Friday’s event, says much of the advertising market “doesn’t get” or “disregards” Boomers- a term Bouchez himself actually dislikes. He believes that marketers expect 50+ adults to act like their parents did at that age, causing much of the current Boomer advertising to be outdated and ineffective. He calls recent crops of pharmaceutical ads directed at the age group “embarrassing.”

Bouchez says marketers fail when they don’t take into account the changing values and lifestyles of the current generation of +50s. For example, Bouchez says today’s Boomers will not be joining the AARP any time soon.

“The word retirement is an evil word in our group,” he says “We’re going to work til we drop. We like it.” And they’ll be spending til they drop too. Unlike their parents’ generation, Bouchez says today’s Boomers “plan to spend their wealth, not hoard it,” or leave it in a will.

Thus, marketers who don’t take into account the new attitudes of the generation risk missing out on a demographic with over $2 trillion in spending power-a statistic that positions Boomers as the most powerful and influential consumers out there.

Find out more about Boomers and their Business Summit, after the jump.

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Seaman is C-K’s COO

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Chicago-based Cramer-Krasselt has named Karen Seaman as the agency’s first Chief Operating Officer. Seaman has served as the General Manager of C-K’s Chicago Headquarters since 2006, and has a 21-year tenure with the company.

Seaman will continue on in her role as GM while taking on the new responsibilities, though it seems C-K President Peter Krivkovich believes she is well-prepared.

“While the title of Chief Operating Officer is new to C-K, Karen has increasingly served in that role,” Krivkovich said in a statement.

C-K adds in the announcement that Seaman was “a driving force [in the addition] of accounts such as Porsche Cars North America, Heinz, Edward Jones, Sealy and Crocs,” to the agency roster.

More: DDB Canada Has a New President/COO

AT&T: This Could Get F-ugly


According to Buzzfeed, AT&T has a new “portmanteaus” ad campaign (vocab check: Portmanteaus is fancypants for combining two words to make one. You know you were about to Google it). We can only imagine the PC/PR sh-orm (shit-storm) this thing has the potential to create. Buzzfeed is already allowing readers to come up with their own versions of the campaign, prompting commenters to post poetic copy like “I swa-llow,” a clever combination of “swarm” and “follow.”

More: AT&T To Verizon: “There’s a Lawsuit For That”

Luck of The Chi-rish


Doesn’t matter if you’re Polish, Chinese, African-American, Native American, French, or Republican, come St. Patrick’s Day, if you live in Chicago, you’re 100 percent Chi-rish according to Miller Lite. In the past month, the beer-water has plastered the city of Chicago with signage promoting a united, binge-drinking front for Chi-city dwellers, known as Chi-rish. And, if solidarity weren’t enough, Miller Lite will also be providing free shuttle services to Chicago’s drunkards and booze-bags on both March 13th and 17th. The whole thing makes us feel warm and fuzzy. Actually, that’s probably just the Guinness.

To find out more about Miller Lite’s shuttle service, click here.

Happy (and safe) St. Patrick’s Day!

More: Holy Sh*t: Episode 20 of The Week In Advertising

Chat Stew: Sarah Palin and Other Enigmas


Canadian talk-radio station NewsTalk 1010 invites Torontonians to discuss the fact that Sarah Palin is a best-selling author, that knitting needles are allowed on planes (if accompanied by yarn), and other bat-shit concepts in a new campaign by Zig Media. The ads will take the form of billboards, TSAs, elevator wraps in Downtown Toronto, and online banners.

We’ll show you the rest of the provocative discussion topics, as well as give credits where credits are due, after the jump.

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