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Patrick Coffee

I write stuff for Mediabistro and NYMag.com, do freelance consulting work, and waste time on Twitter. You can send me pitches at patrick (at) mediabistro (dot) com or use the anonymous tip box.

We Hear: New CEO at TracyLocke?

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Three months ago we broke the news that Beth Ann Kaminkow, CEO of Dallas-based Omnicom shop TracyLocke, was leaving her position to serve as global CMO of shopping center company Westfield Group.

We heard nothing more on the subject until today, when we received a tip claiming that the agency had hired a new CEO: Hugh Boyle, global chief digital officer at Geometry Global Chicago.

Mr. Boyle is a hard man to find: he recently deleted his Twitter account, and all calls to his Chicago office went straight to voicemail. Neither TracyLocke in Dallas nor Omnicom’s corporate office in New York offered any assistance on the topic.

Some backstory: Mr. Boyle hails from the United Kingdom, and he spent more than eight years at Ogilvy Action in London after the agency acquired his former employer, Tarantula. In 2011 he was promoted to global head of digital at the Ogilvy shop, and just over a year ago he moved to the U.S. to accept the CDO position at Geometry.

Updates when we get them.

Mekanism Goes All the Way to The White House to Prevent Sexual Assault

This newly released PSA created by Mekanism for a tiny, no-name client known as the United States government includes quite a few famous faces aligned behind a single cause: reducing sexual assault rates via personal responsibility.

In fact, the spot begins with some (literal) in-your-face testimony from everyone’s least favorite fictional creative director:

The release tells us that Mekanism “developed the It’s On Us campaign’s concept, creative, and design” with production help from The Mill and Park Pictures while the White House brought the power of celebrity to bear on the project.

Like most PSA campaigns, this one includes multiple elements encouraging viewers to get involved.

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Executive Producer Marc Calamia Leaving 360i

marc calamiaToday we learned that Friday will be Executive Producer/Head of Studio Marc Calamia‘s last day with 360i – house of digital campaigns, animated manifestos and the Super Bowl tweet that spawned ten thousand headlines.

While the specifics of his next gig are not yet clear, we can say that he will be replaced by Phil Pessaro, executive producer/project manager and group production director who previously spent time at Huge, Tribal Worldwide and Digitas New York.

As head of the agency’s studio, Calamia oversaw creative production for client campaigns including Oreo’s Vine account, the Breast Cancer Awareness “This is Mamming” meme, and many porcine-themed promotions for Oscar Meyer (most recently “Wake Up and Smell the Bacon“).

While he started his career dancing and singing, Calamia also has extensive agency experience: prior to joining 360i four years ago, he served as both creative director and executive producer at New York’s Big Fuel Communications.

Internal memo after the jump.

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Staffing Changes at DigitasLBi Chicago

DLBi-2C-VHere’s a quick round-up of some recent VP-level changes at DigitasLBi Chicago:

  • VP and Group Director of Creative Strategy Shelley Rees joined the agency after a stint at JWT.
  • SVP of Media Aaron Hoiles left Digitas; we have no word on his destination.
  • VP/Group Director of Project Management Charles Chung joined Digitas after serving as senior manager/program director at SapientNitro. He previously held senior project manager positions at Razorfish and Wunderman.

 

72andSunny Really Wishes You Would All Just ‘F*ck Off’

A question for the men in the audience: have you ever mentored a young person? The answer is almost certainly no, but Esquire wants to change that with the help of 72andSunny and its new “Mentoring Project.

In short, the magazine enlisted a bunch of celebrities along with three ad agencies to try and sell the virtues of the practice to its uber-sophisticated readers. These spots, which will appear in the magazine as well as on its website/social feeds and video channel, aim to “puncture [the] stuffiness” that leads so many men to sit at home rather than reaching out to the young dudes who need their wisdom.

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The idea is that mentoring is a bit less intimidating when framed as a simple sharing of manly pleasures. As the copy on the above ad puts it:

“That idea can seem paralyzing — like we have to be Aristotle or George Washington or something.

But you don’t need to be a philosopher or scholar, boy scout or saint. Men learn by doing. Go. Eat burgers bigger than your head. Together.”

Two more after the jump.

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Y&R Hires Top Planner from R/GA

delange2In quick staffing news, Dick de Lange has left R/GA after working in its planning department for more than three years to assume the top role at Y&R.

de Lange joined R/GA in August 2011 after spending just over a year as head of group planning at JWT New York. Prior to that stint, he spent five years with Saatchi & Saatchi, splitting that time between the agency’s Sydney and New York offices. He also spent most of a decade with DDB in Amsterdam, Sydney and Chicago.

While de Lange joined R/GA to run the Nike account, he most recently worked on Samsung global — and Adweek tells us that his hire serves to replace outgoing planner Hope Cowan.

Since de Lange will lead the department, he will work on all of the agency’s existing accounts.

W+K and Drew Brees Interview a Robot for Old Spice

Here’s a long and unusual one from Wieden+Kennedy to promote client Old Spice.

The agency first introduced its “Mandroid” character in a couple of spots this summer, and he plays an even larger role in this one, which is ostensibly an “interview” on a retro sports talk show:

It’s nothing if not awkward; we do like the New Orleans-appropriate “jazz breakdown” that happens around the 4:00 mark.

The finale is also amusing, though you may note that Brees’ pass doesn’t quite hit its target.

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CP+B and James Harden Call on Master Groomer ‘The Beard Guru’

In this new, extended clip created by CP+B to promote NBA2k15 (set to be released in October), Rockets guard James Harden has a problem. Not, it’s not his defense: it’s his beard, which is too intense for the game’s new “face scanning technology.”

In order to address the matter, he turns to the appropriately Germanic “Beard Guru”:

As people with beards, we love this spot. Anthony Davis’ cameo really makes it, and we’d like to test that scanning technology ourselves.

Unfortunately, the Guru is not real. Germans’ ability to grow and preen amazing facial hair, however, is almost too real.

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TBWA\Chiat\Day Wins Miller Lite

MillerLiteRetro_2Twitter hashtags didn’t quite do the trick for Leo Burnett: TBWA\Chiat\Day will be creative AOR for Miller Lite.

The agency is currently referring all media inquiries to the client, but a spokesperson (and several tipsters) confirmed that the announcement happened minutes ago in its L.A. office.

This news caps off a good two-week run for TBWA, which won Airbnb and Buffalo Wild Wings earlier this month.

As for the strategic implications of the agency shift, we have a feeling Miller will stay on the retro path since real-life research tells us that people seem to honestly think that the beer tastes better in old-school cans.

180LA and Zumba Dance While Everyone Is Watching

Confession: we’re still not quite sure what Zumba is.

Many face the same dilemma despite the fact that the company “counts 15 million weekly dance class participants in a 180 countries worldwide.” For this reason, Zumba enlisted 180LA to remind viewers what it’s all about, and the resulting spot — which debuted yesterday — is energetic enough to qualify as a public health hazard:

The main concept here is to promote Zumba to the public at large rather than catering to the sort of “gym junkies with unattainable bodies” that you might meet at, say, a Diplo set in L.A.

For the record, we also appreciate the presence of “nightclub bouncer” and “pudgy middle management dude” to subtly counter the idea that Zumba is a strictly-for-women phenomenon.

More info and credits below.

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