Patrick CoffeeI write stuff for Mediabistro and NYMag.com, do freelance consulting work, and waste time on Twitter. You can send me pitches at patrick (at) mediabistro (dot) com or use the anonymous tip box.
In the latest BBDO-helmed project for client Mountain Dew, the agency has created something even our own sharpest critics must call unique: an animated/live-action mini-series.
Make that a “mini mini-series” — it amounts to two minutes of material in the form of eight different shorts starring the Dew’s as-yet-unnamed “superhero” mascot.
The series focuses less on the client’s product than on the aforementioned cartoon doing cartoonish things:
While the spots debuted on Sunday night’s Video Music Awards, they received a healthy promo push targeting the brand’s Twitter followers and its nearly 9 million Facebook fans (along with their friends).
Most of the spots focus on unconventional methods of transportation…
Yes, we’re still technically living in the Summer of ’14, ten days away from the first game of the 2014 NFL season and two weeks away from the year’s first edition of Monday Night Football, that follow-up to Sunday Night Football or “the only reason anyone still watches NBC.”
In order to maximize the hype, ESPN and NFL films have teamed up with AOR Wieden+Kennedy New York to create a series of slow-mo, documentary-style spots showcasing the sport’s best players as they make their way toward the field in support of a new tagline: “No Other Night Is Monday Night.”
It’s like a WWE intro with less HGH and other assorted acronyms. Here’s “Tunnel”, which officially launched today:
Don’t worry, there’s plenty of Manning to go around after the jump.
Here’s another clever entry in the “meta/self-aware” category via Venables Bell & Partners for client Audi.
The first spot is particularly appropriate considering the fact that it will run during tonight’s Emmy Awards:
The second spot offers a brief extension of that intro after the jump.
Have you ever noticed that a disproportionate number of celebrities happen to smoke in their spare time? That fact provides the motivation behind this new spot for truth (itself an offshoot of the national public health organization Legacy), created by 72andSunny in order to cast these “unpaid” Big Tobacco spokespeople as the very opposite of what we might call “role models.”
Many of the famous faces in the ad didn’t see it because they were too busy attending the Video Music Awards on which it aired (and, presumably, smoking).
That’s not to say that the people at truth don’t love Chris Brown as much as the prototypical “next guy” who does not happen to be Suge Knight.
Another spot created to explain the first below.
Here we thought last week’s BBDO Throwback Thursday campaign for Twix would fill our 90s nostalgia quotient for the month.
But a coming campaign created by DDB Chicago to promote State Farm promises to pack in more former Saturday Night Live stars than an Adam Sandler movie.
Here’s the first spot:
Nice to see Rob Schneider get work when he’s not busy blaming Big Pharma for Robin Williams’ suicide.
PREACHER, the Austin, Texas agency founded earlier this year by CD Rob Baird and colleagues from Mother New York, released one of its first big-name campaigns today for ESPN. More specifically, they’re promoting Longhorn Network, a regional channel offering 24/7 coverage of Texas sports.
The first spot in the “All the Live Long Day” campaign stars former NFL stars Ricky Williams and Vince Young as tour guides:
Some context for those who don’t know Texas from New Mexico: the tower in this clip serves as the “metaphorical home” of Longhorn Network. It’s located just off the University of Texas campus in an area called “the 41st acre” in a reference the number of acres (40) originally allotted to the school.
Let’s just say there were a lot of native Texans involved.
Three more spots in the series below.
While we’ve yet to receive official word from contacts, we hear from several different tipsters that the Coke Zero account for both global and North American work now belongs to Ogilvy.
Droga5 won the North American business from CP+B back in 2012, and we hear that the agency competed with Wieden and Ogilvy for the account.
If true, this news would make sense: Ogilvy won global work from Coke Zero in 2010 and its Paris office has produced creative for the company. Ogilvy New York, meanwhile, also continues to produce work for the larger Coca-Cola brand, most recently releasing an innovative print campaign.
Updates as we receive them.
In a recent spot launching Nike’s “KD Stratosphere Collection” for Foot Locker, Kevin Durant and W+K Amsterdam have a message for all the aspiring stars with big hoop dreams: bring it, son.
In this sequel to the older “baddest” spot from July, Durant strikes a note of solidarity with all the playground amateurs: he was there once, too. In fact, they might one day be lucky enough to challenge him (on his private rooftop court?) for the title of “The New Baddest.”
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