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SpyWriter

What Small SF is About to Crash and Burn?

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According to an email from a AgencySpy tipster it’s- Buder Engel.

Said tipster points out that at the end of last month that BE had

“lost its biggest account, one of the partners quit…”

and at that time it was expected that

“remaining partners will be laying off most of the staff.”

What account, you ask?

another email from the tipster read:


“The account was Dash Express GPS

6 people let go last week (25% of the agency) and the CFO resigned due to differences with founders Buder and Engel

Other accounts are 49ers, and Monterey Bay Aquarium. Thats it. Dont see how they will be open past September.”

Voulez Vous Coucher Avec Moi? (I learned that from iPhone)

I doubt anyone needed a commercial that teaches you how to download apps for the iphone, since half the planet owns the phone by now. But I love this iphone application. Although I don’t really know anyone that is using it for any real purpose. One of my personal faves is the virtual beer, also not being used for any real purpose. What’s your favorite iphone app?

Clearly Apple is a superior brand. And this phone is such a giant just dominating the market. Is there any phone that will ever top this one?

And the Winners Are…

The winners of the Oreo Moments Contest have been chosen. The contest rules originally stated that only one grand prize winner would be chosen, but I guess both of the videos were so good that the judges couldn’t be bothered to do their job and make a decision. So the two lucky winners are the undoubtedly thrilled recipients of the much coveted award- their video featured on youtube. Um, kudos? Damn, Oreo’s couldn’t at least spring for a free pack of cookies?

OK! Magazine Allows Misinformation to be Published (Shocker!)

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Pantheons of truth that they are, OK! magazine, has been regulated by the Advertising Standards Authority. Two ads for cosmetic promotions by OK! were yanked when the ASA when they received complaints that the products did not do what they claimed. According to the article the ASA reviewed the ads and concluded that, “Although the photographer and one model said the photographs had not been altered in any way, we considered that the ‘before’ photographs clearly showed different shadows and, therefore, lighting, than the ‘after’ photographs.” That’s really nothing new. I see those damn Dr. Zizmor ads every morning and there’s no question they’re fakes, but they have been pulled. Although everytime I’m at Dylan’s Candy Bar (which isn’t that often, seriously) I look upstairs and that office and feel inclined to go in for consultation. If the ASA is gonna regulate one, they should really regulate all. They can start with the back pages of the Village Voice. That’s some false advertising.

Scrabble Hates Fun

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I was thoroughly miffed the day I realized that I couldn’t get to work late sign into my Facebook account and shoot the shit with a quick two hour game of Scrabulous anymore. And now employees in the UK are feeling that same pain. According the Brand Republic, those killjoys over a Mattel have put the kibosh on the game there too after filing a trademark infringement lawsuit against the game designing brothers, Rajat and Jayant Agarwalla, that created the Facebook version (they made a formal request that it be removed in the US and Canada last month). This can’t possibly be a smart brand move. Can it? I mean it might not have brand damaging effects, but it’s certain to put a bad taste in the mouths of consumers. Which begs the question- What would have been the smarter move for Mattel in this situation? Surely they could have found there opportunity to capatilize on that seemingly new found market. It’s not as if the Facebook generation is running to their nearest Walmart to stock up on board games. This could have been their chance to take their brand in a slightly different direction. First stop Facebook. Next stop Wii. Missed opportunity?

McD’s Teaches Kids How to Trash Talk

Yes I’m up way later than I should be considering I have an early morning meeting, but I dvr’d the Olympic closing ceremony and want to get through it before I go to bed. I saw this McDonald’s commercial done by DDB and laughed out loud. Nice way to say “In yo’ face” to the opposing team. Funny, smart, memorable. It’s a good one.

A Winner Deserves Congratulations

I’m following up my post about those criticizing Michael Phelps with one about those congratulating him. I never understood what people found some hypnotizing about Morgan Freeman’s voice, but Visa certainly seems to like it. He’s narrated all of their Visa Olympic ads. I love the difference between the one above where his voice is soft and fatherly and the one below where he just gave. Congratulations Michael Phelps!

Nutritionist Up In Arms About Phelps Decision

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According to Brand Republic, nutritionists are all up in Michael Phelps business regarding his decision to appear on Frosted Flake and Corn Flake cereal boxes instead of the traditional Wheaties cereal box.

The Senior Advisor to the Children’s International Obesity Foundation, Douglas Castle, talked about the influence that it believes that athletes like Phelps have on children. Castle said the “CIOF believes that celebrities should think twice before choosing to endorse or encourage the consumption of any product which is inherently unhealthful to children, especially if that product is correlated to obesity, diabetes and a myriad of dangerous conditions.”

Oh, get over yourself. He won eight gold medals. The terms of his wins do not include getting up in the morning and making your kids breakfast. If your kid is a fatty, then don’t buy them sugary cereal at the store. That is a parent’s call to make. These people need to stop blaming all the problems in society and with our children on “role models” and learn to teach good behaviors to their children at home. Michael Phelps worked hard to get where he is. Why isn’t it assumed that children will take away that message? Let that man enjoy his medals and the millons of dollars that follow those victories. Go home and teach your own life lessons.

Nike Who?

Last week I talked about Nike sacrificing some of the business it could have taken in by allowing Speedo to stand in the front row at the most talked about event of the 2008 Olympics. This week the numbers are in on how big of a sacrifice that was. According to Adage, the difference in increase of online chatter about the two brands from July 31st-Aug 18th is staggering. With talk about Speedo up 128% and Nike’s talk up only 17%. Puma even passed Nike in the numbers by having their online buzz increase by 64%. That was clearly a result of but Puma sponsored, Jamaican sprinter Usain Bolt, breaking world records in the 100 and 200 meter dashes.

So, what do you think? Was Nike’s decision a bad one?

Was Nike’s decision honorable or Stupid?
( polls)

Levi’s Can Get You Laid

I love this blatant sexually charged commercial for Levi’s. It so clearly ignores the product and skips to the promise of what the porduct can land you. It’s shot and directed fairly well. And the picture on the wall indicating whose apartment it is really is a nice touch. I acutally like the spot. But I’m sure there was more than just a nice pair of jeans that got these two to that apartment. Tequila anyone?

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