TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Automaker Uses Harrowing Footage in Advertisement

Jalopnik points out an ad for Brazilian automaker Troller Veículos Especiais S/A (aka Troller), which is actually just news footage from the historic floods that have swept the South American country.

In short, a news helicopter catches a Troller (essentially a diesel-powered Jeep) driving through the flooded streets of Sao Paolo, water up to the windshield. Despite being nearly submerged, the rig powers through the flood-ravaged streets as though it were on a leisurely Sunday drive. “We know the vehicle, but we don’t know the driver” reads copy accompanying the ad (above) “This Truck’s Yours?”

Apparently, the driver’s identity is still unknown.

If you’re wondering how a vehicle is capable of driving with its engine under water, the answer is pretty simple. A snorkel. Click here to see what we mean.

More:Reality In Auto Advertising: The ‘Hyundai Assurance Program’

Mediabistro Course

PR: Incorporating Social Media & Multimedia

Public Relations: Incorproating Social Media and MultimdediaStarting October 22, learn how to use Twitter, Facebook, and keyword search to get your client's message heard! In this course, you'll learn how to develop online video, make social media updates, display multimedia content, and master your client's SEO so that your message will spread and reach all the right places. Register now!