So, who saw this one coming? All the commotion created over Epoch's "fake" JCP ad got their Bronze Lion snatched back from them.

It's reported that, the organizers of the Cannes Lions International Advertising Festival talked with everyone involved, and Epoch Films, requested to withdraw the entry for a spot, titled "Speed Dressing".

CEO Philip Thomas is said to be "pleased" with the outcome, and happy that the festival didn't have to actually revoke the award. They are taking the work off the Cannes Lions 2008 website and striking the win from the record.

Lesson learned? Guess we'll have to wait until nex year to see.