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B-Reel, Google, W+K Take Cyber Grand Prix at Cannes

Here’s your quick EOD update from Cannes. B-Reel, Google Creative Lab, director Chris Milk and collaborator Aaron Koblin nabbed a Cyber Grand Prix for their interactive film, “The Wilderness Downtown,” for Grammy winners Arcade Fire. W+K’s Old Spice “Responses” effort also picked up a Cyber as well as R/GA for its “Pay With a Tweet” concept. As for B-Reel, the digital production shop also picked up Silver Lions for its Chrome Fastball effort.

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