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Bacardi Finds New CMO

And now, a quick non-Super Bowl-related item. Three months after Silvia Lagnado announced her departure from Bacardi Limited, where she spent two-and-a-half years as CMO/president of Bacardi Global Brands, her former employer has finally found a successor in Andy Gibson.

Barcardi Limited’s new marketing head, who won’t officially assume his new role until April, joins from Australia’s Carlton Brewers United, part of Foster’s Group Limited, where he most recently served as CMO. Gibson spent the majority of his career (13 years), though, at Diageo, where he held various marketing/management positions across five continents for the spirits giant. In his new role at Bacardi Limited, which also recently launched a media buying/planning review, Gibson will be based out of the Bacardi Global Brands HQ in London.

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