San Francisco-based indie shop Duncan/Channon, most recently responsible for those Esurance and Sega spots, has added Brian Bacino as a creative director. Bacino arrives from fellow SF integrated marketing agency, Swirl, where he headed up creative.

The Bay Area native, though, spent most of his ad career at FCB/Draftfcb SF, which he joined in 1989 and subsequently held various creative roles over the course of two decades ranging from copywriter to ECD. During his tenure there, he worked on accounts including Levi’s, MTV, Fox Sports and Coors. Bacino’s old partner-in-crime at FCB, Duncan/Channon partner/ECD Robert Duncan, calls him “one of the great imaginations in this industry” in a statement. Prior to FCB, Bacino worked on the account side at Lintas NY.