(Applause) Riveting. Just riveting.

Though we all piss and moan daily about our jobs in the tyrannical world of marketing, let’s pause for a minute to reflect on the special opportunities we get to spend time making asinine things. While we meditate, let us gaze upon NY-based digital shop Bajibot’s lovely “Tri-copter” invention. My, what a mighty aerial assault vehicle Bajibot has created, but then, with an agency named “Bajibot,” this is on par with what we expect.

Perhaps the agency is using the Tri-copter to send messages back and forth to their new satellite office in Santa Monica (opening October 1). Perhaps the agency is building the contraption to spy on their foes. Or, more likely, perhaps the agency wanted to include a video in their most recent press release about their new website, so they spent an afternoon building this thing. In any case, this is a remote controlled helicopter, and Bajibot built it. Riveting.