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Baker & Co. Revamp ‘Unbaby’ Tool, Launch ‘Rather’

rather

It’s been 15 months since Chris Baker, Peter Marquis and Yvonne Cheng launched their Chrome tool dubbed “Unbaby,” which lets those who’ve had enough of seeing their friends’ baby pics on their Facebook feeds replace those images with “awesome stuff.” Now, the parties have improved upon the aforementioned service with a new Chrome-friendly platform dubbed Rather. According to Baker, the former BBDO NY/Google Creative Lab writer and co-mastermind of “Charity Bribes,” “M Night School,” etc, the group has now retooled unbaby.me into a full-featured social filtering app, so now it’s not just the poor babies that will feel singled out. We’re just starting to give it a whirl but already appreciate the much broader, streamlined service. We’re sure a few of you will agree, so why not give it a whirl.

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