It took nearly three months, but the folks at Durham, NC-based Paragraph Project have finally confirmed that they’ve welcomed StrawberryFrog alum Jake Baldridge to the fold. Baldridge is officially joining up as partner at Paragraph, a strategy/research shop that resides in a restored A&P grocery store and works with brands like Lowe’s, Best Buy and Target as well as agencies including W+K, McKinney, Fallon and yes, StrawberryFrog (guess it all makes sense now).

Baldridge, if you remember, left the Frogpond in July after spending three years there as an account director on New Balance, Heineken, Mahindra and Sabra among others. The new Paragraph partner says that he moved to Durham because “it is one of the most entrepreneurial regions in the country.” So says he. Anyhow, Baldridge’s role at Paragraph also calls for him to help expand the company’s business.