PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

Barack And John Spend Serious Cash On Broadcast

moneyamerica.jpg

The debates are starting. If you’re reading this at 8:59 PM, I hope to high heaven that you are multi-tasking. As a kick-off to the debate fun, did you know that the political broadcast advertising spend is going to reach its all time high this election year? According to CNN:

“Spending on political television advertising this campaign cycle exceeded $1 billion this week, and is on pace to reach $3 billion by Election Day.”

The ad spend just gets higher every year with spending in 2004 totaling $1.7 billion and in $2.4 billion in 2006. Barack and John are estimated to be spending 3 million a day, for the next three days in the run up to the big vote.

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!