Alas, our time with Barbarian Group CEO Benjamin Palmer has come to an end. Here’s the third and final installment of our Media Beat interview with the exec, who this time discusses judging award shows and how there will probably be “no surprises” this year. Why? Because as Palmer says, and we’re sure at least some of you will agree, “The stuff that ends up actually being famous and effective ends up winning the big awards.”

TBG’s chief exec also talks about the importance of something like the Art Directors Club, which he happens to be a board member of. Anyhow, why spoil the rest? Check it out for yourself. Links to previous parts below.

Part 1: Barbarian Group CEO Benjamin Palmer on Cheil, Brands and Social Media

Part 2: Barbarian Group CEO Benjamin Palmer on the Beginning and Staffing

Remember kids, you can also watch this video and others on mediabistro.com’s YouTube channel.