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Bayer Shifts Animal Health Media Planning Duties


We’ve received confirmation that Bayer HealthCare, the pharma/medical products-focused subsidiary of 150-year-old German company, Bayer AG, has awarded U.S. consumer media planning duties for its Animal Health unit to Kansas City-based Consumer Orbit following a review. The Animal Health U.S. planning account, which sources say is worth approximately $30 million in spend, was previously handled by PHD.

According to folks on the Spy line, PHD did participate in the review for the biz along with MediaCom and Energy BBDO, though we’ve yet to receive confirmation on this. Consumer Orbit, a company that focuses primarily on media planning and analytics, referred all inquires to Bayer HealthCare, which just so happened to  open up its new U.S. headquarters (pictured above) on a 94-acre campus in Whippany, NJ a few weeks ago.

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