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BBDO, 72andSunny Grab Blackberry

RIM has picked BBDO Worldwide and 72andSunny to handle worldwide creative responsibilities for its Blackberry brand following what’s been dubbed “a competitive review.” Leo Burnett previously handled the business, and from what sources tell us, Fallon was involved in the current pitch. John Boiler, CD at 72andSunny, which had already been executing select projects for Blackberry during 2010, says in a statement, “BlackBerry is an awesome brand.  And we’re looking forward to giving it a compelling and powerful voice in the marketplace.”

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Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now!