TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

BBDO, 72andSunny Grab Blackberry

RIM has picked BBDO Worldwide and 72andSunny to handle worldwide creative responsibilities for its Blackberry brand following what’s been dubbed “a competitive review.” Leo Burnett previously handled the business, and from what sources tell us, Fallon was involved in the current pitch. John Boiler, CD at 72andSunny, which had already been executing select projects for Blackberry during 2010, says in a statement, “BlackBerry is an awesome brand.  And we’re looking forward to giving it a compelling and powerful voice in the marketplace.”

Image

Mediabistro Course

Online Production for Writers and Editors

Online Production for Writers and EditorsStarting October 30, learn how translate your written work into multi-dimensional and editorially relevant digital content! In this course you'll learn how to navigate a CMS, crop, resize, and optimize photos, create graphics, enhance static text through HTML/CSS, and measure the effectiveness of your content using analytics. Register now!