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BBDO, AT&T Debut ‘Pet Turkey’ for ‘It’s Not Complicated’

BBDO’s “It’s Not Complicated”series for AT&T has been one of the most recognizable campaigns on television for a while now, offering up different variations on the “kids saying cute, funny things in a classroom discussion” theme with straight man Beck Bennett. Indeed, the campaign has been so ubiquitous and well-received that it basically landed him a spot on SNL.

The agency’s latest, Thanksgiving-themed “Pet Turkey,” while enjoyable, is not the greatest effort in the series. If you’re a fan of the approach, you’ll probably enjoy this new one; if you’re getting tired of this direction, chances are it won’t do anything to dissuade you.

“Pet Turkey” sees Bennett asking the group of kids, “What’s better on Thanksgiving?” When one boy suggests, “a pet turkey,” Bennett offers his rational take on that answer. Again, nothing new here, just more of the same approach from BBDO. Since this brand of cute funny has worked so well for them in the past, it’s understandable that they don’t see the need to change things up. But something about “Pet Turkey” makes it feel like BBDO is treading water, like the approach is finally losing steam and they need to inject “It’s Not Complicated” with some fresh ideas if they want to prolong its shelf life. Although with Bennett’s star on the rise, the campaign’s days may already be numbered.

“Pet Turkey” will debut this Sunday, November 24th and will run throughout the Thanksgiving holiday season. Credits after the jump.

Agency: BBDO Atlanta & BBDO New York

Client: AT&T

Title: “Pet Turkey”

 

CCO, BBDO North America: David Lubars

CCO, BBDO New York: Greg Hahn

Executive Creative Director: Stephen McMennamy

Executive Creative Director: Alex Russell

ACD/Art Director: Mike Hanley

ACD/Art Director: Jesse Snyder

ACD/Copywriter: Mark Billows

 

Executive Producer: Julie Collins

Executive Producer: Diane McCann

 

Production Company: Caviar

Director: Jorma Taccone

Director of Photography: Damian Acevedo

Executive Producer: Michael Sagol

Line Producer: Dave Bernstein

 

Editing Company: Lost Planet

Editor: Kimmy Dube

Executive Producer: Krystn Wagenberg

Producer: Lauren Addison

 

Visual Effects: Spontaneous NY

Producer: Bryce Edwards

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