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BBDO Hypes Opening Day for MLB

A month or so ago, BBDO joined up with Major League Baseball as its creative partner, and the agency has just released their opening day spot.

In case you’re confused, yes, the Dodgers and Diamondbacks did technically open the season this past weekend in Australia, but the official opening day is slated for Monday, March 31. For BBDO’s opening day commercial, they focused on the important historical moments that have occurred on opening day: Clayton Kershaw‘s home run/shutout, Bryce Harper‘s pair of opening day home runs to launch his career, Hank Aaron‘s 714th home run, and, arguably the most important moment in baseball history, when Jackie Robinson first took the field for the Brooklyn Dodgers. As a baseball nerd, I love this approach, and it’s hard to imagine any fan watching this and not getting at least a little bit excited for baseball season following the long winter.

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