PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

BBDO NY Asks ‘What Would Happen’ for GE

BBDO New York and production company MJZ have followed up their “Childlike Imagination” Winter Olympics ad with another spot for GE extolling innovation, which began airing yesterday.

This time around they highlight GE’s focus on technological advancement with a 30-second ad shot in Johannesburg and KwaZulu-Natal, South Africa. The spot attempts to answer “What Would Happen” if “energy could come from anywhere,” or if “power could go anywhere,” eventually arriving at the answer “anything.” It’s an intriguing follow-up to the successful approach of “Childlike Imagination,” with excellent pacing and eye-catching, imaginative imagery. Hopefully, BBDO New York stays with this direction going forward. Stick around for credits after the jump.

Credits:

Client: GE
Title: “What Would Happen”
Air Date: 7/15/14

Agency: BBDO
ECD, Copywriter: Michael Aimette
CD, Art Director: Eric Goldstein
SVP, Senior Director: Peter McCallum
Account Director: Lindsey Conklin
SVP, Group Executive Producer: Anthony Nelson

Production Co: MJZ
Director: Dante Ariola
President: David Zander
Senior Executive Producer: Scott Howard
Producer: Natalie Hill

Editorial Co: Whitehouse Post
Editor: James Dierx
Executive Producers: Lauren Hertzberg, Joni Williamson
Producers: Melanie Klein, Joanna Manning

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!