TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

BBDO NY Asks ‘What Would Happen’ for GE

BBDO New York and production company MJZ have followed up their “Childlike Imagination” Winter Olympics ad with another spot for GE extolling innovation, which began airing yesterday.

This time around they highlight GE’s focus on technological advancement with a 30-second ad shot in Johannesburg and KwaZulu-Natal, South Africa. The spot attempts to answer “What Would Happen” if “energy could come from anywhere,” or if “power could go anywhere,” eventually arriving at the answer “anything.” It’s an intriguing follow-up to the successful approach of “Childlike Imagination,” with excellent pacing and eye-catching, imaginative imagery. Hopefully, BBDO New York stays with this direction going forward. Stick around for credits after the jump.

Credits:

Client: GE
Title: “What Would Happen”
Air Date: 7/15/14

Agency: BBDO
ECD, Copywriter: Michael Aimette
CD, Art Director: Eric Goldstein
SVP, Senior Director: Peter McCallum
Account Director: Lindsey Conklin
SVP, Group Executive Producer: Anthony Nelson

Production Co: MJZ
Director: Dante Ariola
President: David Zander
Senior Executive Producer: Scott Howard
Producer: Natalie Hill

Editorial Co: Whitehouse Post
Editor: James Dierx
Executive Producers: Lauren Hertzberg, Joni Williamson
Producers: Melanie Klein, Joanna Manning

Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now!