Chrysler has announced that it has reassigned advertising creative for Jeep BACK to BBDO Detroit. The account was with Cutwater, but no more. BBDO Detroit? Seriously. Hope you guys are somewhere getting rip shit drunk.
“BBDO has done an excellent job with the all-new Dodge Ram. Despite the toughest market in history, Ram sales grew month over month during its launch. We look forward to BBDO developing similar outstanding creative solutions for Jeep. Consolidating all creative on Jeep with BBDO will enable us to maximize efficiencies and the effectiveness of our efforts going forward,” said Steven Landry, Executive Vice President – North American Sales, Marketing, and Mopar Parts and Service.