PRNewser TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC GalleyCat

BBH NY Teams Up with The Corner Shop to Plug Playstation Plus

BBH New York have teamed up with production company The Corner Shop to produce this new spot promoting Sony’s new Playstation Plus network.

The 1:19 spot continues the trend of depicting gamers in real-life situations mirroring the games they’re playing, in lieu of actual gameplay. In this way, the spot shows a group of friends transition among a series of games (at one point one of the players says, “Guy’s it’s me,” but they’re no longer playing on the same team and just laugh), displaying the Playstation Plus’ “New Games Monthly” and “Next Gen Multiplayer” features simultaneously. It’s something of a spiritual successor to BBH’s lauded Perfect Day” spot from October, although it doesn’t have quite the same swagger. Credits after the jump.
Credits:

Agency: Bartle Bogle Hegarty, New York
Agency Producer: Chad Utsch
Creatives: Steve Peck, Nate Able
Production Company: The Corner Shop
Director: Peter Thwaites
Executive Producer: Anna Hashmi
Editing Company: Work Post Production
Editor: Bill Smedley
Music House: Robot Repair
POST HOUSE: The Mill NY
Producer: Boo Wong
Shoot Supervisor: Hitesh Patel
2D Lead Artist: Kyle Cody
3D Lead Artist: Joji Tsuruga
Colourist: Adam Scott
Mediabistro Course

Applied Web Analytics

Applied Web AnalyticsStarting November 24, learn how to use metrics to drive your business goals! In this course, you'll learn how to set goals and produce results based on data, identify and track the KPIs for your website, and integrate your analytic efforts into your overall marketing strategy. Register now!