Berlin Cameron Loses Tidy Cat

Tidy Cats’ litter has been up for review. The account was estimated at $15M and has gone to Avrett Free. The agency was already taking care of Nestle’s Purina brand. The account had been with Berlin Cameron United for almost eleven years. Fallon, JWT and Colle + MCvoy had pitched for the business, as well. Oh, poor Fallon.

Meanwhile, President Bill Grogan left Berlin Cameron this past May and was never replaced. It doesn’t seem to have effected the shop too much. Yes, the they lost Boost, but the shop is plowing ahead like their work for Silk Soy Milk.

The Creative Director over at Berlin Cameron happens to also be an actor. Griffin Creech is also the star of those CareerBuilder.com chimpanzee commercials. Sometimes it happens – employees of ad firms end up in spots like in the UPS “Whiteboard” commercials that feature The Martin Agency’s Creative Director, Andy Azula. That’s a nice little bonus for working the long hours, no?

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