Berlin Games Schtupped by Insipid Motto

Either something was lost in translation or cleverness just isn’t their strong suit but some marketing genius in Berlin could only muster up the slogan “Have a Good Time!” to promote the World Athletic Championships which the German capital is hosting this year.

As the site More Than the Games asks, is this the worst motto ever written for a sporting event? Even if it isn’t, it smacks hard of laziness (and is even trademarked?!), hopefully giving London something to think about before unveiling its tagline for the 2012 Olympics.

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Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting this Thursday, February 16. Other speakers include Morin Oluwole (Facebook), Michael Brito (Edelman Digital), and Tim Devane (bitly). Register now.