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Best Buy, CP+B Launch Final Back-to-School ‘Techfitter’ Spot

Continuing their back-to-school Techfitter campaign, Best Buy and CP+B are providing Tim Kong, an aspiring games designer, with the tech he needs to design and code his next action-packed adventures. Previously, Best Buy “techfitted” a marine biology major and an aerospace engineer with a set of Windows 8 gadgets.

This new spot is comparatively less exciting, maybe because stars and oceans are grander than grungy cars and code. Consequently, I wish we had more of a storyline. Is Tim Kong really just going to make a new Grand Theft Auto, or do his interests lie somewhere specific? And in that case, can we hear what he has to say? At this point, he’s a Stock Student who knows how to make a good surprised/awesome face.

But maybe it’s better that he’s a basic video games enthusiast. Many current college kids must relate, and it’s a good thing Best Buy has a spot specifically geared towards forward-thinking, technology-centered students, hence the girl scientist, a guy scientist, and a gamer. If only the campaign lasted longer and their next subject is a fashion girl, conveniently coinciding with Fashion Week. Ah, what could’ve been.

Credits after the jump

 

WORLDWIDE CHIEF CREATIVE OFFICER: Rob Reilly

EXECUTIVE CREATIVE DIRECTOR: Bob Winter

CREATIVE DIRECTOR: Dave Cook

ASSOCIATE CREATIVE DIRECTOR: Jamin Duncan

SR. COPYWRITER: Rajeev Basu, Mik Malunik, Graham McCann

SR. ART DIRECTOR: Asan Aslam

VP DIRECTOR OF VIDEO PRODUCTION: Chad Hoppenwasser

SENIOR INTEGRATED PRODUCER: Ramon Nunez

INTEGRATED PRODUCER: Romeo Joven

JR. INTEGRATED PRODUCER: Mike Borell

SR. BUSINESS AFFAIRS MANAGER: Lindsay Wakabayashi

VP/GROUP ACCOUNT DIRECTOR: Scot Beck

ACCOUNT DIRECTOR: Adrienne Walpole

MANAGEMENT SUPERVISOR: Gillian Perazzo

CONTENT SUPERVISOR: Nick Larkin

CONTENT MANAGER: Dave Ellerbee

COGNITIVE ANTHROPOLOGISTS: Heather LeFevre, Erica David, Jenifer Murray

GROUP PLANNING DIRECTOR: Benny Thomas

PRODUCTION COMPANY & CITY: Prettybird, Los Angeles

DIRECTOR: Paul Hunter

DIRECTOR OF PHOTOGRAPHY: Tobias Schliessler

EXECUTIVE PRODUCER (PRODUCTION CO): Kerstin Emhoff, Ali Brown

HEAD OF PRODUCTION (PRODUCTION CO): Tracy Hauser

LINE PRODUCER (PRODUCTION CO): Leslie Vaughn

EDITORIAL COMPANY & CITY: NO6, Los Angeles

EDITOR: Kevin Zimmerman

EXECUTIVE PRODUCER: Crissy DeSimone

POST PRODUCER: Leslie Tabor

MUSIC HOUSE: Comma, Los Angeles

COMPOSER: Josh Good

EXECUTIVE PRODUCER (MUSIC): Bonny Dola

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