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Best Buy’s Jay Myers on Using Semantic Web to Drive Customers into Stores

How is semantic Web applied in the business world? Writer Katie Bunker asked Jay Myers, lead Web development engineer for BestBuy.com and a speaker at mediabistro.com’s upcoming Semantic Web Summit, about profitability: In the long run, how can the benefits of semantic Web technology translate into dollars for companies like Best Buy?

“I consider the semantic Web to be a great resource in driving insights both externally to our customers and internally to our business teams. It is widely accepted that better visibility in search engines drives more traffic to your product, and in this case, foot traffic into our stores.”

“As an organization, we have many different types of data available right under our noses — product details, customer feedback, customer forums, product sales data, and social data, just to name a few. Internally, we can leverage semantic technologies to harness the power of this data and be able to ask questions of it to help address real world business needs.”

Jay Myers talks about how to create a strategy around linked data, e-commerce, marketing, and brand positioning at the upcoming Semantic Web Summit East Nov. 16-17 in Boston.

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