TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Big Lots Selects OKRP as AOR

Big Lots1

Less than three weeks after we first heard that Big Lots was parting ways with Barkley, which handled creative duties for the 1,400-strong retail chain for barely a year, the Columbus, OH-based brand has found a new agency partner in Chicago shop, O’Keefe, Reinhard & Paul. No word on who else participated in the review, but Big Lots chief customer officer Andrew Stein, who most recently led the development of “Ship My Pants” among other things while serving as CMO at Kmart, says, “Big Lots is engaging with our customer in new ways, and we were looking for an agency that understood our challenges and needs in a fast-changing marketplace,” noted Stein.  “We presented OKRP with a project, and they came back to us in a very short time with terrific ideas that aligned with our vision while proving their executional excellence and speed to market. They are a great partner for Big Lots.”

OKRP, if you recall, was launched by Draftfcb alums Tom O’Keefe and Nick Paul along with former Amazon exec Matt Reinhard nearly a year ago. Expect first work, which will initially be digital, from the agency for Big Lots to break in early February.

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register before July 31 and get $50 OFF with early bird pricing. Register now!