PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

Deutsch LA’s Binch & Co. Give Themselves ’30 Days to Beta’

Former CP+B partner/managing director Winston Binch, who headed to Deutsch L.A. back in April to assume the title of partner, chief digital officer, is giving himself and his current crew an assignment: Build Deutsch’s web, mobile and tablet platform in just 30 days. The “experiment” as Binch calls it is aptly enough titled “30 Days 2 Beta” and is tethered to the hopeful directive that ad folks “…need to work, get things to market, and learn faster. Do it cheaper, leaner, and more collaboratively.” Technically, the 30 Days experiment started yesterday, so we’re down to 29. Will they make it in time? Who knows, but if you want to keep up with Binch and his bunch, check out this site that includes live feeds of the geeky goings on and follow on Twitter at #30DaystoBeta.

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!