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Deutsch LA’s Binch & Co. Give Themselves ’30 Days to Beta’

Former CP+B partner/managing director Winston Binch, who headed to Deutsch L.A. back in April to assume the title of partner, chief digital officer, is giving himself and his current crew an assignment: Build Deutsch’s web, mobile and tablet platform in just 30 days. The “experiment” as Binch calls it is aptly enough titled “30 Days 2 Beta” and is tethered to the hopeful directive that ad folks “…need to work, get things to market, and learn faster. Do it cheaper, leaner, and more collaboratively.” Technically, the 30 Days experiment started yesterday, so we’re down to 29. Will they make it in time? Who knows, but if you want to keep up with Binch and his bunch, check out this site that includes live feeds of the geeky goings on and follow on Twitter at #30DaystoBeta.

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