TVNewser Show TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Binch & Co.’s ’30 Days to Beta’ Experiment Comes to Fruition

Well, not sure how to really segue from the awful news regarding the Y&R building, but we’ll just tell you that Winston Binch and his crew have come through with their new website for Deutsch Inc., which is part of a project that the agency’s aforementioned partner/chief digital officer spearheaded called  “30 Days to Beta.”

We’ve been told by the Deutsch LA camp that the site was developed “as a way to change our culture and become more agile.” Throughout the 30-day process of creating the new online destination, which you have to scroll down through to view the usual client roster, leadership and other content, visitors could view the goings on of the dev team that dwelled in what they called “escape pods. ” Watching other folks write code, drink coffee and argue? Priceless. Anyhow,

 

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now!